Maximizing Your Recruiting Efforts with Paid Digital Advertising: Strategies to Reach Top Talent Online
Did you know that there are about 300 million employment-related searches on Google each month? Your top prospects are searching online, so if recruiters are going to compete effectively for talent, you need to meet candidates where they’re at! And…
Breaking the Stigma: Six Ways to Promote Mental Health Awareness in the Workplace
Join us in shining a spotlight on the importance of mental wellness—at home and at work—during Mental Health Awareness Month this May. Together, we can raise awareness and provide education that creates more supportive home and workplace…
How to Improve the ROI on Your Employee & Benefit Communications
Post-COVID-19, the battle to attract and keep good employees has intensified significantly. In many professions, employees can work from anywhere, so their job options—and opportunities for growth—have greatly expanded. And in other…
Resource: Measuring the Effectiveness of Your Communications Plan
Before you launch your HR/benefit communications plan, it’s important to begin with the end in mind. What do you want to accomplish? What behaviors are you trying to influence? What are the desired outcomes? 12 Ways to Gauge Your Benefit…
Webinar: New Insights Into What Works
With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts. Join Westcomm President Guy Westermeyer and Susan Baier from Audience Audit…
Resource: Open Enrollment Communications Timeline
Although employees enroll in benefits within a span of days, planning for your annual open enrollment period begins weeks (months, really!) in advance. 12 weeks prior to Open Enrollment Develop a communications plan with key messages…
How to Build a Brand for Your Employee and Benefit Communications
Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote…
Four Employee Benefit Communications Trends to Make Traction in Your Organization
What’s the best way to communicate with employees about benefits? We commonly get that question, and the answer is—there’s not just one way. Benefit communications don’t have a one-size-fits-all solution. And there are a lot of reasons for that:…
How Our Clients Pivoted Their Benefit Communications During Open Enrollment
Benefit communications have always been an important—if not overlooked—part of employee communications. But in this new world of an ongoing pandemic, remote workforces and the Great Resignation, employers and employees alike realize that…
It's Time to E-N-R-O-LL!
Stop Me if You’ve Heard This Before… Part of surviving open enrollment is taking time to laugh! For all those “If I had a nickel…” moments, mark it on this bingo card. Who will win on your HR team? Download BINGO Card You…
5 Ways to Hit the Mark with Your 'Return to Work' Employee Communications
We’re starting to see companies return employees to office workplaces. As that happens, reactions will be varied. Some are ready to be back with their colleagues. Others are reluctant to return—perhaps they’ve come to enjoy working…
It's OK – Global Employee Engagement Campaign
You can help drive change in your workplace culture by proactively providing support for employee mental well-being. For example, Cummins Inc. is focused on overcoming stigma related to mental health and making sure its employees across…
An Employee Benefits Survey Shows Employees You Care (And Can Benefit Your Company, Too)
Employees want to know their companies cares about them. This has been particularly evident as we’ve navigated COVID-19 and the ways in which it has impacted daily home and work schedules of employees everywhere. One way to demonstrate…
Family-friendly, Flexible Benefits Key to This Year’s Open Enrollment
Open enrollment is just around the corner! As your employees will have benefits on their minds, now is an excellent time to feature your family-friendly and flexible benefits. With the current workforce climate and competition for…
Five Ways to Increase Employee Engagement Through Visual Design
Updated April 2022 Have you ever spent a considerable amount of time crafting the right message for your communication, only to have it barely skimmed over? However, do you put the same time and thought into how the communication looks?…
Virtual Employee Orientation: Better Now Than Ever
Hybrid workforces are becoming more and more common for employers. With some employees in the office and others at home, an online orientation process makes good sense. If your company pivoted to a virtual process last year, you may have…
Your Onboarding Checklist
Updated April 2022 Your company’s onboarding process sets the tone and shapes employees’ perceptions of their new employer. This is your opportunity to engage new employees right from the beginning—and keep them engaged for the entirety…
There’s Nothing “Non-Essential” About Employee Communications
In today’s uprooted COVID-19 work environment, employees need to hear from employers. And they’re waiting for it. These four words should describe your COVID-19 employee communications. Be proactive. Employers should communicate with…