Begin Well: 10 Benefits Reminders for 2022 

The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees start the year off…


The Case for Facebook Business Suite 

This is the sixth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Vertical Video: From Fringe to Featured

This is the fifth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Employee Benefits: A Move Toward Holistic Well-being

“If we leave the human factor out of our business calculations, we shall be wrong every time.”  – William H. Lever, founder of Lever Brothers Born in the 1850s, Lever was before his time—understanding the importance of holistic health…


Back to the Basics: Social Media Bootcamp

This is the fourth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Going Global? Six Tips for Providing Translations for Your Multilingual Audience

If you have multilingual employees or customers here in the United States and abroad, then it’s likely you’ve had to consider communicating to a multilingual audience. Unfortunately, too often, translating a communication or collateral…


Five Truths for Finding Your Social Space in a Crowded Landscape

This is the third installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


It's Time to E-N-R-O-LL!

Stop Me if You’ve Heard This Before… Part of surviving open enrollment is taking time to laugh! For all those “If I had a nickel…” moments, mark it on this bingo card. Who will win on your HR team? Download BINGO Card You…


Three Tips on Nailing Your HSA Communications

Are you introducing a Health Savings Account (HSA) with your medical benefits this year? Or trying to improve engagement of HSAs because (as you know!) they’re undervalued by employees? Or maybe you have employees who are confused about…


Westcomm Launches 2021 Benefits Communications Survey

We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight!  About the Survey We are working with a third-party independent research firm* to deploy this study to learn:…


Heading into Header Tags for Strong SEO

This is the second installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’ve not had a chance to sift through the acronyms, you may want to read an…


Introducing a Narrow Network? Avoid These 3 Communication Missteps.

Narrow provider networks are becoming more prevalent with health insurance providers. If this is a new element of your company’s medical plan offering, it’s important that you educate employees on how narrow networks work—and the pros and…


6 Tips to Keep your HR/Benefits Portal Humming

Employees need an online space to find everything they need to know about their benefits. While we always encourage employers to build a benefits website (especially one outside of the firewall so spouses can access it!), an HR portal or…


Building Your Digital Landscape – A Digital Marketing Acronym Reference Guide (or, how SEO, SEM and PPC Work Together)

This is the first article in our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. Few industries morph as rapidly as digital marketing. Whether marketing is…


Combat employee burnout

The Second Pandemic: Four Ways You Can Combat Employee Burnout

The stats speak for themselves: 76% of employees are experiencing exhaustion, negativity, detachment from work and reduced work performance, according to a Spring Health study. More specifically, 93% of HR leaders are concerned about…


3 Ways Internal Communications Can Impact a Hybrid Workforce

A virtual workforce is likely here to stay—maybe not en masse but in some hybrid form. A survey of Fortune 500 CEOs revealed that 26% of them believe at least some of their newly virtual employees will remain that way forever.…


5 Ways to Hit the Mark with Your 'Return to Work' Employee Communications

We’re starting to see companies return employees to office workplaces. As that happens, reactions will be varied. Some are ready to be back with their colleagues. Others are reluctant to return—perhaps they’ve come to enjoy working…


Open Enrollment Blog Image

Begin Planning Now for Benefits Open Enrollment

As you begin planning for your company’s next benefits open enrollment, the best place to start is with last year’s process. Did you meet your goals? What kind of feedback did you get from employees? What communication tools were the most…


Four Tips to Help You Personalize Employee Retirement Communications 

Are your employees prepared for retirement? The vast majority of employees would answer “no” to that question.  A benefits pro article revealed that only 35% of retirees feel adequately prepared financially—and 25% fear they will outlive…


It's OK – Global Employee Engagement Campaign

You can help drive change in your workplace culture by proactively providing support for employee mental well-being. For example, Cummins Inc. is focused on overcoming stigma related to mental health and making sure its employees across…


Know Your Demographics

Opening the Door to Website Accessibility

Today’s Internet provides unprecedented access to information and is an essential resource in many aspects of our daily lives: education, employment, government, commerce, health care, recreation and more.    Under the Americans…


Resiliency in the Workplace Blog

5 Things to Know about Building Resiliency in Your Workforce

It’s difficult to think of COVID-19 in a positive way, but one beneficial outcome of the pandemic is greater awareness and intention around mental wellness. More than ever before, employers understand the value of creating a culture that…


Boost Your Web Performance and Heighten Your User Experience

Boost Your Web Performance and Heighten Your User Experience

We all have a need for speed. In today’s fast-paced online world, how many times have you been stuck waiting for a website to load? We want our online information, and we want it quickly and efficiently. When building your website,…


Employee Benefits: Three Important Trends for 2021

Employee Benefits: Three Important Trends for 2021

With benefit communications as one of our specialties, our team at Westcomm is always absorbing all we can about benefit trends. We recently reviewed MetLife’s U.S. Employee Benefit Trends Study, which examines workplace dynamics and how…


Brand Guidelines Blog Image

Your Brand (Guidelines) May Need to Adapt in 2021

2020 was a roller coaster — to say the least. There was a pandemic. There was social unrest. There was a call for businesses to focus on diversity, equity and inclusion. Just as technologies, opportunities and business strategies had to…