Know Your Demographics

Opening the Door to Website Accessibility

Today’s Internet provides unprecedented access to information and is an essential resource in many aspects of our daily lives: education, employment, government, commerce, health care, recreation and more.    Under the Americans…


Resiliency in the Workplace Blog

5 Things to Know about Building Resiliency in Your Workforce

It’s difficult to think of COVID-19 in a positive way, but one beneficial outcome of the pandemic is greater awareness and intention around mental wellness. More than ever before, employers understand the value of creating a culture that…


Boost Your Web Performance and Heighten Your User Experience

Boost Your Web Performance and Heighten Your User Experience

We all have a need for speed. In today’s fast-paced online world, how many times have you been stuck waiting for a website to load? We want our online information, and we want it quickly and efficiently. When building your website,…


Employee Benefits: Three Important Trends for 2021

Employee Benefits: Three Important Trends for 2021

With benefit communications as one of our specialties, our team at Westcomm is always absorbing all we can about benefit trends. We recently reviewed MetLife’s U.S. Employee Benefit Trends Study, which examines workplace dynamics and how…


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Your Brand (Guidelines) May Need to Adapt in 2021

2020 was a roller coaster — to say the least. There was a pandemic. There was social unrest. There was a call for businesses to focus on diversity, equity and inclusion. Just as technologies, opportunities and business strategies had to…


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COVID Vaccine Communications: What Role Will Your Organization Play?

Last year, employers found themselves communicating regularly about protocols that had never been part of their standard operating procedures before this. Now things like social distancing and wearing a face mask are a normal part of…


Know Your Demographics

Your Internal Communications Should Meet Diverse Employee Demographics

The demographics of today’s workforce has changed considerably in recent years—if not drastically in 2020 alone. In addition to more employees working from home (and many also managing e-learning for their kids), we’re seeing older…


An Employee Benefits Survey Shows Employees You Care (And Can Benefit Your Company, Too)

An Employee Benefits Survey Shows Employees You Care (And Can Benefit Your Company, Too)

Employees want to know their companies cares about them. This has been particularly evident as we’ve navigated COVID-19 and the ways in which it has impacted daily home and work schedules of employees everywhere. One way to demonstrate…


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How to Use Data to Make Your Benefits Communications Relevant & Meaningful

When it comes to benefits communications, one size does not fit all. In fact, it’s almost guaranteed if you try to tell every employee everything about benefits—whether or not it applies to them—your communications will fail to resonate with a large…


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Support Tools Help Your Employees Make Medical Plan Decisions

“How do I know which medical plan to choose?” It’s one of the most common questions employees ask when they are choosing benefits. While employees like having a choice of medical plans, they often feel unsure about which plan makes the most sense…


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How to Support Non-Profits: A Guide To Storytelling

There is a unique season that sits between the giving thanks in November and the gift unwrapping in December when nonprofit organizations start sharing their best stories. From the stories of individual triumph, overcoming great odds and lifting…


Employee Communications – Start the Year Right

Start the Year off Right with 10 Employee Benefits Reminders

We realize you just finished (survived) open enrollment, and the last thing you want to do is think about communicating any more about benefits. However, the start of new year is one of the best times to make benefits communications a…


DE&I Panel

Three Ways to Make Diversity, Equity and Inclusion an Integral Component of Your Company Culture

Many companies are focusing on diversity, equity and inclusion. For some, it is a program they’ve established—perhaps for some, committees; but for others, it has seeped deeper into their collective cultures. The discussion dived deeper in Part…


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How To Make Your Website Better–Without A Total Redesign

How is it that corporate websites can often appear to be full of valuable information intended to lure prospects and support customers yet fall flat on results? And when the products or services offered are complex, it makes the job of…


“Self-Care” Not a Buzz Word; Offer Your Employees Mental Health Support

Across the globe, employers are seeing the need to scale-up their investments in mental health. Employee wellness programs are moving beyond gym memberships and instead providing support for employee mental well-being, including tools such as…


Midwest Design Week

Redesigning Community: 3 Takeaways From AIGA's Midwest Design Week

Throughout 2020, countless cultural events, conferences and learning platforms have adjusted their format to an online approach, bringing people together to learn amid the pandemic. The inaugural Midwest Design Week (MWDW) brought…


Are Your Benefits Family Friendly?

This OE, Highlight Your Family-Friendly Benefits

The Open Enrollment season is just around the corner, and let’s face it – things are still looking pretty different this year. Normally, we recommend focusing Open Enrollment communications exclusively on the benefits employees need to…


Health Is More Than You Realize – Employee Engagement Campaign

There’s a lot of talk about social determinants of health. But what exactly does that term mean? What are social determinants of health and how do they impact work within social services? And, most importantly, how can knowing about the…


Five Practical Tips for Businesses Using Social Media in 2020

Planning and adaptability are critical in post-COVID times. The rise of social media in 2020 may not have been predicted in December of last year; but as soon as the word “pandemic” began creeping into everyone’s lexicon, eyes began turning to the…


Diversity, Equity and Inclusion: An Honest and Open Dialogue

To say this year has presented challenges for communicators would be a huge understatement. From work environment displacement to social and mental health struggles—from peaceful and not-so-peaceful protests to an election year that is anything but…


Uploaded ToIncrease Employee Engagement Through Visual Design

Increase Employee Engagement Through Visual Design

Let’s face it: It is frustrating when employees pay little attention to your communications, especially after you spend a considerable amount of time crafting the right message. However, do you put the same thought into how the…


TRIMEDX Remote Video Use

Lessons From A Traveling Video Kit

Necessity is the mother of invention. Imagine needing to complete a video project during a pandemic when the footage you need involves multiple interviewees across multiple states — without ever leaving your (socially distant) home base.…


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The Power of Video for Storytelling

Any year is a good year for stories that inspire—but this year, the need for uplifting stories seems even greater. Stories like Zoey Lewis, a senior at Indianapolis Metropolitan High School who worked hard throughout high school in a…


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Navigating the Virtual Event Waters

From live-tweeting to livestreaming, 2020 is the year of virtual events. Businesses and organizations across the spectrum are leveraging online technology platforms to meet and stay connected with their audiences. But, how do you navigate the…


Four Ingredients for a Great Benefits Website

Four Ingredients for a Great Benefits Website

Organizations spend millions of dollars annually to provide benefits to their employees. Yet, many employees don’t understand their benefits—let alone realize the value of what they are being provided. An effective way to get the most for…