Midwest Design Week

Redesigning Community: 3 Takeaways From AIGA's Midwest Design Week

Throughout 2020, countless cultural events, conferences and learning platforms have adjusted their format to an online approach, bringing people together to learn amid the pandemic. The inaugural Midwest Design Week (MWDW) brought…


Are Your Benefits Family Friendly?

This OE, Highlight Your Family-Friendly Benefits

The Open Enrollment season is just around the corner, and let’s face it – things are still looking pretty different this year. Normally, we recommend focusing Open Enrollment communications exclusively on the benefits employees need to…


Health Is More Than You Realize – Employee Engagement Campaign

There’s a lot of talk about social determinants of health. But what exactly does that term mean? What are social determinants of health and how do they impact work within social services? And, most importantly, how can knowing about the…


Five Practical Tips for Businesses Using Social Media in 2020

Planning and adaptability are critical in post-COVID times. The rise of social media in 2020 may not have been predicted in December of last year; but as soon as the word “pandemic” began creeping into everyone’s lexicon, eyes began turning to the…


Diversity, Equity and Inclusion: An Honest and Open Dialogue

To say this year has presented challenges for communicators would be a huge understatement. From work environment displacement to social and mental health struggles—from peaceful and not-so-peaceful protests to an election year that is anything but…


Uploaded ToIncrease Employee Engagement Through Visual Design

Five Ways to Increase Employee Engagement Through Visual Design

Updated April 2022 Have you ever spent a considerable amount of time crafting the right message for your communication, only to have it barely skimmed over? However, do you put the same time and thought into how the communication looks?…


TRIMEDX Remote Video Use

Lessons From A Traveling Video Kit

Necessity is the mother of invention. Imagine needing to complete a video project during a pandemic when the footage you need involves multiple interviewees across multiple states — without ever leaving your (socially distant) home base.…


Westcomm on Location

The Power of Video for Storytelling

Any year is a good year for stories that inspire—but this year, the need for uplifting stories seems even greater. Stories like Zoey Lewis, a senior at Indianapolis Metropolitan High School who worked hard throughout high school in a…


2020 Flower Day

Navigating the Virtual Event Waters

From live-tweeting to livestreaming, 2020 is the year of virtual events. Businesses and organizations across the spectrum are leveraging online technology platforms to meet and stay connected with their audiences. But, how do you navigate the…


Four Ingredients for a Great Benefits Website

Four Components for a Great Benefits Website

Updated April 2022 Every year, organizations spend million$ of dollar$ (literally) to provide benefits to their employees. However, many employees don’t understand all of their benefits—nor realize the value of what they are actually…


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Virtual Employee Orientation: Better Now Than Ever

Hybrid workforces are becoming more and more common for employers. With some employees in the office and others at home, an online orientation process makes good sense. If your company pivoted to a virtual process last year, you may have…


Remote Video Kit

Four Ways to Keep Your Video Rolling Right Now

Are you approaching communication strategies differently based on the pandemic? While some have suspended marketing campaigns altogether, others have enhanced their messaging due to the pandemic’s impact on customers and associates. Being able…


Remote Video Blog Image

Take your (remote) video production to the next level

As remote work opportunities continue to change and evolve, it becomes more and more vital to create noteworthy and effective advertising and marketing to deliver your message. Whether you are working with us or simply trying to improve…


Telehealth’s Moment Amid COVID-19

Telehealth is not new. In fact, many providers have been trying to get some traction with telehealth for years. It has been used in some situations, such as for a sick kid away at college or an ill family member on vacation. But, the…


Your Onboarding Checklist

Updated April 2022 Your company’s onboarding process sets the tone and shapes employees’ perceptions of their new employer. This is your opportunity to engage new employees right from the beginning—and keep them engaged for the entirety…


The True Value of Year-Round Benefits Communication

Updated January 10, 2022 Consistency in employee benefit communications is key. The surest way to keep employees informed and engaged with their benefits is through consistent year-round communication. Although HR professionals place a…


There’s Nothing “Non-Essential” About Employee Communications

In today’s uprooted COVID-19 work environment, employees need to hear from employers. And they’re waiting for it. These four words should describe your COVID-19 employee communications. Be proactive. Employers should communicate with…


EAP: Now a Highly Valued Employee Benefit

Due to COVID-19, entire company workforces are being forced to shift how they work. En masse, employees have transitioned to temporarily working remotely from their homes. Yet, with resume-to-workplace dates uncertain and homes also…