How to Build a Brand for Your Employee and Benefit Communications

Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote…


The Advantages of Elevating Your Employee & Benefit Communications

One third of U.S. adults report not fully understanding their health benefits— a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so…


5 Insights from the 2022 Westcomm Benefit Communication Survey

The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of HR and internal communications professionals–straight from them!…


2022 Benefit Communications Report: New Insights into What Works

We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of…


How Behavioral Science Theory Can Improve Your Employee Benefit Communications

Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then…


Three Tips to Protect Your Intellectual Property in the Age of Social Media (And How to Get Your Employees On Board, Too.)

Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact other…


Three Simple Ways to Help Your Employees Understand the No Surprise Act

The No Surprises Act, which took effect on Jan. 1, 2022, means healthcare providers and insurance companies can no longer charge you for out-of-network care for most emergency services and non-emergency services (e.g., radiology,…


Promoting HR Benefits to Employees Year-round

Companies spend big bucks on employee benefits—millions of dollars in many cases. Naturally, they want employees to understand the value of those benefits as part of their overall compensation. Yet many companies only communicate about…


Recruit and Retain Employees with Effective Benefit Communications

It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the…


5 Employee Communications Trends to Watch in 2022

The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help…


Open Enrollment is Over. Now What?

It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth is the ideal time to assess…


Begin Well: 10 Benefits Reminders for 2022 

The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees start the year off…


Employee Benefits: A Move Toward Holistic Well-being

“If we leave the human factor out of our business calculations, we shall be wrong every time.”  – William H. Lever, founder of Lever Brothers Born in the 1850s, Lever was before his time—understanding the importance of holistic health…


Going Global? Six Tips for Providing Translations for Your Multilingual Audience

If you have multilingual employees or customers here in the United States and abroad, then it’s likely you’ve had to consider communicating to a multilingual audience. Unfortunately, too often, translating a communication or collateral…


It's Time to E-N-R-O-LL!

Stop Me if You’ve Heard This Before… Part of surviving open enrollment is taking time to laugh! For all those “If I had a nickel…” moments, mark it on this bingo card. Who will win on your HR team? Download BINGO Card You…


Westcomm Launches 2021 Benefits Communications Survey

We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight!  About the Survey We are working with a third-party independent research firm* to deploy this study to learn:…


Introducing a Narrow Network? Avoid These 3 Communication Missteps.

Narrow provider networks are becoming more prevalent with health insurance providers. If this is a new element of your company’s medical plan offering, it’s important that you educate employees on how narrow networks work—and the pros and…


Make Your HR Portal a Resource Your Employees Actually Use

Updated February 2022 Employees need an online space to find everything they need to know about their benefits. While we always encourage employers to build a benefits website (especially one outside of the firewall so spouses and…


Combat employee burnout

The Second Pandemic: Four Ways You Can Combat Employee Burnout

Updated January 10, 2022 Over the past year, there has been a lot of talk about burnout. It’s more than talk, though. Studies are showing it’s real—and impacting every aspect of life, including work. If you ignore it, your most valuable…


3 Ways Internal Communications Can Impact a Hybrid Workforce

A virtual workforce is likely here to stay—maybe not en masse but in some hybrid form. A survey of Fortune 500 CEOs revealed that 26% of them believe at least some of their newly virtual employees will remain that way forever.…


5 Ways to Hit the Mark with Your 'Return to Work' Employee Communications

We’re starting to see companies return employees to office workplaces. As that happens, reactions will be varied. Some are ready to be back with their colleagues. Others are reluctant to return—perhaps they’ve come to enjoy working…


Open Enrollment Blog Image

Begin Planning Now for Benefits Open Enrollment

Updated April 2022 As you begin planning for your company’s next benefits open enrollment, the best place to start is with last year’s process. Did you meet your goals? What kind of feedback did you get from employees? What communication…


Four Tips to Help You Personalize Employee Retirement Communications 

Are your employees prepared for retirement? The vast majority of employees would answer “no” to that question.  A benefits pro article revealed that only 35% of retirees feel adequately prepared financially—and 25% fear they will outlive…


It's OK – Global Employee Engagement Campaign

You can help drive change in your workplace culture by proactively providing support for employee mental well-being. For example, Cummins Inc. is focused on overcoming stigma related to mental health and making sure its employees across…


Resiliency in the Workplace Blog

5 Things to Know about Building Resiliency in Your Workforce

Updated April 2022 If COVID-19, the Great Recession, supply-demand issues and worker shortages have taught us anything over the past couple years, it’s this: employers must elevate efforts around mental wellness. Increase awareness. Talk…