Resource: Open Enrollment Debrief

Open enrollment is complete—almost. There’s one final step: debriefing what worked and what could have gone better. It may sound overwhelming, but this process is essential to ensuring ongoing success for the next year. Debrief #1:…


Resource: Measuring the Effectiveness of Your Communications Plan

Before you launch your HR/benefit communications plan, it’s important to begin with the end in mind.  What do you want to accomplish? What behaviors are you trying to influence? What are the desired outcomes?  12 Ways to Gauge Your Benefit…


Webinar: New Insights Into What Works

With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts. Join Westcomm President Guy Westermeyer and Susan Baier from Audience Audit…


6 Things Employees Want to Know During Open Enrollment

HR and benefit communicators routinely face the challenge of getting and keeping their employees’ attention. You know what employees need to know;, and you want to make sure they read, watch and listen to the materials you distribute. One…


Resource: Open Enrollment Communications Timeline

Although employees enroll in benefits within a span of days, planning for your annual open enrollment period begins weeks (months, really!) in advance.  12 weeks prior to Open Enrollment Develop a communications plan with key messages…


9 Ways to Ensure Your Employees Pay Attention To Your Communications

Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a…


5 Support Tools to Help Your Employees Make Better Benefit Decisions

Which medical plan should I choose?  Do I need voluntary benefits?  What about life and disability insurance?  If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new…


How to Build a Brand for Your Employee and Benefit Communications

Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote…


The Advantages of Elevating Your Employee & Benefit Communications

One third of U.S. adults report not fully understanding their health benefits— a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so…


5 Insights from the 2022 Westcomm Benefit Communication Survey

The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of HR and internal communications professionals–straight from them!…


2022 Benefit Communications Report: New Insights into What Works

We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of…


How Behavioral Science Theory Can Improve Your Employee Benefit Communications

Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then…


Three Tips to Protect Your Intellectual Property in the Age of Social Media (And How to Get Your Employees On Board, Too.)

Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact other…


Three Simple Ways to Help Your Employees Understand the No Surprise Act

The No Surprises Act, which took effect on Jan. 1, 2022, means healthcare providers and insurance companies can no longer charge you for out-of-network care for most emergency services and non-emergency services (e.g., radiology,…


Promoting HR Benefits to Employees Year-round

Companies spend big bucks on employee benefits—millions of dollars in many cases. Naturally, they want employees to understand the value of those benefits as part of their overall compensation. Yet many companies only communicate about…


Recruit and Retain Employees with Effective Benefit Communications

It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the…


5 Employee Communications Trends to Watch in 2022

The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help…


Open Enrollment is Over. Now What?

It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth is the ideal time to assess…


Begin Well: 10 Benefits Reminders for 2023

Updated November 2022 The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees…


Employee Benefits: A Move Toward Holistic Well-being

“If we leave the human factor out of our business calculations, we shall be wrong every time.”  – William H. Lever, founder of Lever Brothers Born in the 1850s, Lever was before his time—understanding the importance of holistic health…


Going Global? Six Tips for Providing Translations for Your Multilingual Audience

If you have multilingual employees or customers here in the United States and abroad, then it’s likely you’ve had to consider communicating to a multilingual audience. Unfortunately, too often, translating a communication or collateral…


It's Time to E-N-R-O-LL!

Stop Me if You’ve Heard This Before… Part of surviving open enrollment is taking time to laugh! For all those “If I had a nickel…” moments, mark it on this bingo card. Who will win on your HR team? Download BINGO Card You…


Westcomm Launches 2021 Benefits Communications Survey

We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight!  About the Survey We are working with a third-party independent research firm* to deploy this study to learn:…


Narrow Networks: What Your Employees Should Understand

Updated July 2022 Narrow provider networks are becoming a common part of employer-sponsored medical plans. For many organizations, these networks are the best option for controlling medical costs. That’s because narrow networks limit you…


Make Your HR Portal a Resource Your Employees Actually Use

Updated February 2022 Employees need an online space to find everything they need to know about their benefits. While we always encourage employers to build a benefits website (especially one outside of the firewall so spouses and…