Unlocking Open Enrollment: What Your Employees Truly Want to Know
Capturing and maintaining employees’ attention can be quite a challenge (if you’re surprised by this statement, please let us know your secret!). As an HR or internal communications leader, you possess valuable knowledge about…
Keys to Engaging Employees of Different Generations
Funny, but true. Organizations can increase employee job satisfaction by evaluating how they engage employees. It’s not a one-size-fits-all approach anymore—companies need to consider multiple communication tactics when sharing…
Maximizing Your Recruiting Efforts with Paid Digital Advertising: Strategies to Reach Top Talent Online
Did you know that there are about 300 million employment-related searches on Google each month? Your top prospects are searching online, so if recruiters are going to compete effectively for talent, you need to meet candidates where they’re at! And…
5 Strategies to Find and Attract Top Talent in the Digital Age
Recruiting good talent has gotten easier—and yet, more difficult! You may now have a larger candidate pool than ever, especially if you allow employees to work from anywhere. At the same time, this also means that job candidates have…
Unlocking the Power of Total Rewards: Why Effective Communication is Key to Employee Motivation and Retention
As an employer, you work hard to attract, retain and motivate talented employees. You offer competitive salaries, comprehensive benefits and a range of perks and incentives. However, many employees don’t fully understand or…
Closing the Gap: How to Bridge Communication and Support for Employee Mental Health Needs
It’s no secret that employees are facing unprecedented levels of stress and anxiety. Our recent pulse survey on LinkedIn revealed that 76% of respondents believe that employees in their organization are experiencing increased levels of…
Three Tips to Get the Most Out of Your Employee Engagement Platform
The modern workforce is experiencing an unprecedented shift toward fostering more engaged and satisfied employees. Disengaged employees can have a significant negative impact on a company’s bottom line, with an estimated loss of…
Breaking the Stigma: Six Ways to Promote Mental Health Awareness in the Workplace
Join us in shining a spotlight on the importance of mental wellness—at home and at work—during Mental Health Awareness Month this May. Together, we can raise awareness and provide education that creates more supportive home and workplace…
How to Foster Open Conversations About Mental Health in the Workplace Through Employee Communications
The spotlight is shining on mental health in the workplace—and with good reason. If employees are struggling at work, they’re likely struggling outside of work, too—and vice versa. So, to improve engagement, performance, retention (and don’t forget…
Transforming DE&I from Policy to Culture: The Power of Storytelling in Creating an Inclusive Workplace
Diversity, equity, and inclusion are crucial components of any successful organization. While many tend to think of DE&I as a human resources policy, the truth is that to be successful, DE&I must become part of an organization’s…
10 Strategies for Employee and Internal Communications to Increase Engagement
Effective internal communications have a significant effect on your overall employee engagement. If you want to maximize your employee communications or benefit communications plan in 2023, then consider these 10 strategies to up the ante with your…
How to Improve the ROI on Your Employee & Benefit Communications
Post-COVID-19, the battle to attract and keep good employees has intensified significantly. In many professions, employees can work from anywhere, so their job options—and opportunities for growth—have greatly expanded. And in other…
5 Internal and Employee Communication Trends to Watch in 2023
When it comes to your employee communication strategy, one thing is constant and enduring—internal communications should always be honest and authentic. Communications should be timely and, where possible, encourage two-way conversation.…
How to Use Employee Communications to Help Prioritize Mental Health in Your Workplace
Mental health in the workplace is an important issue. This is not a new revelation—for some time, many companies have offered free counseling sessions for employees and their families through Employee Assistance Programs (EAPs). What’s…
Resource: Open Enrollment Debrief
Open enrollment is complete—almost. There’s one final step: debriefing what worked and what could have gone better. It may sound overwhelming, but this process is essential to ensuring ongoing success for the next year. Debrief #1:…
Resource: Measuring the Effectiveness of Your Communications Plan
Before you launch your HR/benefit communications plan, it’s important to begin with the end in mind. What do you want to accomplish? What behaviors are you trying to influence? What are the desired outcomes? 12 Ways to Gauge Your Benefit…
Webinar: New Insights Into What Works
With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts. Join Westcomm President Guy Westermeyer and Susan Baier from Audience Audit…
6 Things Employees Want to Know During Open Enrollment
HR and benefit communicators routinely face the challenge of getting and keeping their employees’ attention. You know what employees need to know;, and you want to make sure they read, watch and listen to the materials you distribute. One…
Resource: Open Enrollment Communications Timeline
Although employees enroll in benefits within a span of days, planning for your annual open enrollment period begins weeks (months, really!) in advance. 12 weeks prior to Open Enrollment Develop a communications plan with key messages…
9 Ways to Ensure Your Employees Pay Attention To Your Communications
Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a…
5 Support Tools to Help Your Employees Make Better Benefit Decisions
Which medical plan should I choose? Do I need voluntary benefits? What about life and disability insurance? If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new…
How to Build a Brand for Your Employee and Benefit Communications
Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote…
The Advantages of Elevating Your Employee & Benefit Communications
One third of U.S. adults report not fully understanding their health benefits— a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so…
5 Insights from the 2022 Westcomm Benefit Communication Survey
The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of HR and internal communications professionals–straight from them!…
2022 Benefit Communications Report: New Insights into What Works
We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of…