30 Jul

Posted at 08:49h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="277671"]Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a hurdle to...

12 Jul

Posted at 07:05h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="208228"]Which medical plan should I choose? Do I need voluntary benefits? What about life and disability insurance? If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new employee orientation...

23 Jun

Posted at 13:53h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="962975"]Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote...

15 Jun

Posted at 14:25h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="131348"]One third of U.S. adults report not fully understanding their health benefits—a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so they could...

08 Jun

Posted at 08:34h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column css_animation="bottom-t-top" column_width_percent="100" gutter_size="3" overlay_alpha="50" shift_x="0" shift_y="0" shift_y_down="0" z_index="0" medium_width="0" mobile_width="0" uncode_shortcode_id="188562"][vc_column_text text_lead="yes" uncode_shortcode_id="177441"]The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of...

06 Jun

Posted at 14:44h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="831276"]We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of HR and...

01 Jun

Posted at 13:11h in Benefits Communications, Employee Communications, Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="641117"]Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then...

03 May

Posted at 07:29h in Employee Communications, Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="651721"]Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact...

19 Apr

Posted at 06:15h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="105473"]The No Surprises Act, which took effect on Jan. 1, 2022, means healthcare providers and insurance companies can no longer charge you for out-of-network care for most emergency services and non-emergency services (e.g., radiology, anesthesiology, pathology, etc.)...

03 Mar

Posted at 09:11h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="978994"]Companies spend big bucks on employee benefits—millions of dollars in many cases. Naturally, they want employees to understand the value of those benefits as part of their overall compensation. Yet many companies only communicate about benefits during...

09 Feb

Posted at 07:19h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="256910"]It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the...

10 Jan

Posted at 15:32h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="131144"]The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help...

08 Dec

Posted at 12:16h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="160144"]It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth...

22 Nov

Posted at 14:26h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="531440"]Updated December 2023 The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees start the year off right—and tap...

12 Sep

Posted at 21:49h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="517360"]“If we leave the human factor out of our business calculations, we shall be wrong every time.”  – William H. Lever, founder of Lever Brothers Born in the 1850s, Lever was before his time—understanding the importance of holistic...

23 Aug

Posted at 06:53h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="210634"]If you have multilingual employees or customers here in the United States and abroad, then it’s likely you’ve had to consider communicating to a multilingual audience. Unfortunately, too often, translating a communication or collateral piece gets overlooked —...

22 Jul

Posted at 14:00h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="705121"]We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight! About the Survey We are working with a third-party independent research firm* to deploy this study to learn: Priorities regarding...

11 Jul

Posted at 15:21h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column column_width_percent="100" gutter_size="2" overlay_alpha="50" shift_x="0" shift_y="0" shift_y_down="0" z_index="0" medium_width="0" mobile_width="0" uncode_shortcode_id="117171"][vc_column_text]Narrow provider networks are becoming a common part of employer-sponsored medical plans. For many organizations, these networks are the best option for controlling medical costs. That’s because narrow...

02 Jul

Posted at 09:21h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="358019"]Employees need an online space to find everything they need to know about their benefits. While we always encourage employers to build a benefits website (especially one outside of the firewall so spouses and partners can access it!),...