The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help company leadership build trust, foster resilience and provide meaningful work experiences.
Below are five trends we think we’ll see more of in 2022.
1. Return-to-Office Plans
The COVID-19 pandemic has shifted how employees work, especially in office environments. And more employees prefer the at-home office now, which can create a disconnect with employers that want teams back in the office. Effectively communicating workplace policies is key to setting employee expectations and maintaining engagement. Read how to hit the mark with return-to-work communications.
2. Well-Being as Part of Workplace Culture
According to the MetLife U.S. Employee Benefit Trend Survey, more than half of workers say they’re worried about some aspect of their health: physical, mental, financial or social. Companies that provide more comprehensive well-being programs that extend beyond benefits are more likely to build loyalty and increase retention. Learn more about how employers are moving toward holistic well-being as part of their benefits and overall culture.
3. Emphasis on Talent Retention
In the aftermath of The Great Resignation, investment in employee development is critical. Employees feel valued when they can take advantage of opportunities like mentorships, cross-training, reskilling, defined career paths, etc. Even more, these opportunities are likely to encourage employees to stay with the organization. Spotlighting people and programs that showcase your company’s investment in people should be part of your internal communications strategy.
4. More Personalized Communications for Employees
Employees are on information overload; so to break through the maelstrom, communications should be personal and targeted as much as possible. Sharing the right content with the right employees will help messages be received, remembered and acted upon. Get tips on how to make the most of your employee communications.
5. Mobile Communications for Employees
While email communications and internal portals are still an effective way to connect with employees, mobile-first communications are gaining traction, especially for companies with a significant portion of their workforce in the Millennial age range and/or not in front of a computer for much of the day. Internal communications departments need to offer a range of communication vehicles, so employees can consume company news in the way that’s easily accessible. Mobile communications offerings could include company apps, text messages, responsive websites, short videos and podcasts—all accessible from the employee’s smartphone.
Flexibility and adaptability are key to your internal communications strategy in 2022. Keep your foot on the gas as you navigate 2022—and if we can assist with your efforts, reach out at helloindy@westcomm.com or follow us on LinkedIn for more insights.
