How do you provide important product news to a busy audience who doesn’t have time to read long articles?
We develop ongoing communication campaigns that are clear, concise, and contain short bursts of information. This content informs the target audience about product enhancements, product benefits and features, new products, new programs, general industry-related information, and product technical tips to create a more knowledgeable customer base.
Since the campaign’s inception in 2011, the email version of the newsletter consistently receives a 30% to 40% open rate, outperforming similar industry publications. Our Tech Tip videos are widely popular and are often used by manufacturers in training.
BorgWarner—a worldwide automotive industry components and parts supplier—manufactures Delco Remy Starters and Alternators to the heavy duty trucking industry.
ClientDelco RemyServicesContent Marketing, Creative Production, Video
