Inspiring Stories for a Good Purpose

How do you tell the story of a woman who overcame a drug addiction to become a successful supervisor of a retail store? Or the story of a teenaged mother of two who went back to school to earn a high school diploma in order to provide a better life for her children? Achievement stories like these can fall short without the right storytelling approach.

We partner with Goodwill of Central Indiana to tell its clients’ success stories in a way that is compelling, emotional and personal—as if the audience is feeling and experiencing it right along with them. The video vignettes—shown each year at Goodwill’s awards program—recognize the achievements of high school students, employees and retail stores. We conduct interviews with award winners as well as key figures in their lives—ultimately, weaving their incredible stories into inspirational videos.

Goodwill of Central and Southern Indiana, one of the largest nonprofit organizations in Indiana, empowers people to increase their independence and reach their potential through education, health and employment. The organization serves 39 Indiana counties and operates more than 70 retail locations, as well as charter schools for adults and youth, a maternal-child health program, a child care center and more.

ClientGoodwill of Central and Southern IndianaServicesVideo