Creating Smarter Healthcare Consumers

For the past several years, Purdue University—like most employers—has seen a rise in healthcare costs year over year. With costs expected to continue upward, Purdue needed to encourage employees to take specific actions to become smarter healthcare consumers.

Our healthcare costs campaign laid the groundwork for engaging employees as healthcare consumers. We leveraged powerful messaging to help employees understand how they could personally impact costs, without sacrificing care. The campaign is one of the ways Purdue University engages employees and their family members on a year-round basis. Communications are tied to specific initiatives like open enrollment, new employee orientation and the Healthy Boiler wellness program.

Purdue continues to enhance its health plan options in order to provide employees with more choices for affordable, quality care. Most recently, we helped Purdue introduce HealthSync, a new provider network-within-a-network was designed specifically for Purdue employees.

Purdue University is a public research university in West Lafayette, IN, and has the second largest student body in the state. It also employs nearly 19,000 system-wide.

ClientPurdue UniversityServicesEmployee Communications Strategy, Content Development, Creative Design, Video Production