Recruiting good talent has gotten easier—and yet, more difficult!
You may now have a larger candidate pool than ever, especially if you allow employees to work from anywhere. At the same time, this also means that job candidates have more options and more companies vying for them.
As a result, your recruitment efforts need to be strategic. And one of the best ways to reach potential job candidates is where they spend a significant amount of time: online.
Here are some practical tips on how to use your digital front door to enhance your recruitment efforts:
Create a Strong Employer Brand
Before you start advertising open positions, it’s important to have a strong employer brand. Your brand should reflect your company culture, values and mission. Your website and social media channels are the best places to highlight the unique aspects of your organization that set it apart from others. This can include showcasing employees, featuring community outreach initiatives or sharing company news.
Optimize Your Career Page
Your career site should be user-friendly and simple to navigate with clear calls to action. Potential candidates should be able to quickly find open positions and easily apply. Use keywords and phrases that job seekers will likely search for to improve your page’s search engine optimization (SEO). This will help it pop to the top of searches. Finally—and this is important—make sure it is mobile-friendly! Sites that aren’t may lose potential candidates in today’s digital market.
Leverage Social Media
Social media is an excellent way to reach potential candidates. Use platforms such as LinkedIn and Facebook to promote job openings and share information about your company. Encourage your employees to share job openings with their networks, which can also help increase visibility. You may even consider an incentive for those who share about job openings or make a referral that leads to a candidate accepting a position.
Consider Video
Video can be a powerful recruitment tool that can be used across all digital channels. Use video to showcase your company culture, give a virtual tour of your workspace and highlight your top employees. Short videos can be shared on social media and your company website, while longer ones can be used during the recruitment process to give candidates a better understanding of your organization and what to expect.
Example in Action: TRIMEDX
TRIMEDX, a large clinical asset management company, employs nearly 3,500 employees across the United States—and continues to grow. As part of the internal launch of TRIMEDX Associate Value Proposition (AVP), the recruitment team wished to reevaluate the external careers website.
Our solution: FIND YOUR PASSION. GROW YOUR CAREER. Using the TRIMEDX AVP campaign and the company’s core values as a launching point, Westcomm used video storytelling narratives to leverage the voice of TRIMEDX associates for recruitment.
Try Paid Advertising
Paid digital advertising makes it easier for recruiters to maintain an online presence. And it may help you cut through the competition and stand out to a candidate. The key to using your advertising dollars in a way that really allows you to maximize your investment is by continually evaluating paid channels and optimizing based on your results.
If you’re ready to engage your potential employees and build a better recruitment class, our creative team at Westcomm can help!
