Data privacy regulations affecting marketing practices: 3 tips critical to digital marketing success
Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted campaigns…
Get to Know Data Privacy Regulations Affecting Marketing Practices
“Don’t eat all the cookies.” “What cookies?” “The cookies that I placed there for a reason.” “Oh, those cookies. I ate them …” The cookies we are talking about are the ones visitors accept with a click of the button when they first visit a…
Opening the Door to Website Accessibility
Today’s Internet provides unprecedented access to information and is an essential resource in many aspects of our daily lives: education, employment, government, commerce, health care, recreation and more. Under the Americans…
Boost Your Web Performance and Heighten Your User Experience
We all have a need for speed. In today’s fast-paced online world, how many times have you been stuck waiting for a website to load? We want our online information, and we want it quickly and efficiently. When building your website,…
Three Ways to Make Diversity, Equity and Inclusion an Integral Component of Your Company Culture
Many companies are focusing on diversity, equity and inclusion. For some, it is a program they’ve established—perhaps for some, committees; but for others, it has seeped deeper into their collective cultures. The discussion dived deeper in Part…
Five Practical Tips for Businesses Using Social Media in 2020
Planning and adaptability are critical in post-COVID times. The rise of social media in 2020 may not have been predicted in December of last year; but as soon as the word “pandemic” began creeping into everyone’s lexicon, eyes began turning to the…
Diversity, Equity and Inclusion: An Honest and Open Dialogue
To say this year has presented challenges for communicators would be a huge understatement. From work environment displacement to social and mental health struggles—from peaceful and not-so-peaceful protests to an election year that is anything but…
Navigating the Virtual Event Waters
From live-tweeting to livestreaming, 2020 is the year of virtual events. Businesses and organizations across the spectrum are leveraging online technology platforms to meet and stay connected with their audiences. But, how do you navigate the…