INDIANAPOLIS — May 4, 2026 — Westcomm is proud to announce that Benesch has been named a winner in Ragan’s 2026 Employee Communications Awards in the Benefits Communication category.
Ragan’s Employee Communications Awards recognize the campaigns, initiatives, teams and professionals setting a high mark for excellence in internal communications. The program honors work that keeps employees informed, connected and engaged while strengthening culture, trust and organizational alignment.
“Employers invest heavily in benefits, but employees can only get value from those programs if they understand what they have and how to use it,” said Guy Westermeyer, owner and president at Westcomm. “Clear benefit communication helps employees make decisions that improve health outcomes. We’re proud this campaign helped make a complex benefit easier to understand, easier to act on and more meaningful for Benesch employees.”
Faced with rising costs tied to employees over-insuring in a traditional PPO plan, Benesch set out to shift enrollment toward a high-deductible health plan paired with a health savings account. Benesch, a full-service national law firm, partnered with Westcomm to translate complex benefits information into actionable steps.
The winning entry, For You, For Your Health (and Your Wallet!), was selected for its personalized, plain-language benefits campaign, which deployed three core channels: personalized direct mailers, an animated video and a centralized benefits website. The mailers used employee-specific, real-dollar comparisons and illustrative scenarios to show possible savings and HSA uses; the video explained how contributions work and highlighted tax advantages and long-term potential; and the benefits website housed interactive comparison tools, FAQs, and the on-demand video.
The effort produced a 6% increase in HDHP enrollment, shifted the plan mix toward the HSA option and reduced projected claims costs by improving plan fit and prompting more cost-conscious decisions at the point of care.
About Westcomm
Westcomm is a full-service marketing communications agency in its 25th year, specializing in employee, HR and benefits communications. Westcomm serves clients as a strategic, outsourced communications partner and has offices in Indianapolis and Detroit. In addition to employee communications, the agency offers B2B marketing, video storytelling, digital advertising and content marketing.
