Promoting HR Benefits to Employees Year-round
Companies spend big bucks on employee benefits—millions of dollars in many cases. Naturally, they want employees to understand the value of those benefits as part of their overall compensation. Yet many companies only communicate about…
Content Creators, Influencers & Your Brand: Three Inspiring Solutions to Feed Your Content Marketing
Creating content can be a big task! This is particularly true when you are an in-house team for a single brand. After years of the same message told a million different ways (or what feels like a million ways), content creation can begin…
Data privacy regulations affecting marketing practices: 3 tips critical to digital marketing success
Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted campaigns…
Get to Know Data Privacy Regulations Affecting Marketing Practices
“Don’t eat all the cookies.” “What cookies?” “The cookies that I placed there for a reason.” “Oh, those cookies. I ate them …” The cookies we are talking about are the ones visitors accept with a click of the button when they first visit a…
Recruit and Retain Employees with Effective Benefit Communications
It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the…
How Our Clients Pivoted Their Benefit Communications During Open Enrollment
Benefit communications have always been an important—if not overlooked—part of employee communications. But in this new world of an ongoing pandemic, remote workforces and the Great Resignation, employers and employees alike realize that…
A New Take on 2022 Digital Marketing Trends: 3 To Watch
Digital marketing trends are officially old enough to be much like fashion—they seem to cycle back around but usually with a new twist. You’ll see a cast of familiar concepts floating around in 2022: Storytelling, content is king, focus…
5 Employee Communications Trends to Watch in 2022
The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help…
6 Benefits Communication Trends to Watch in 2022
The last couple of years have brought unique challenges to both employees and the workplace. As a result, what is important to employees continues to evolve when it pertains to their benefits. Here are six trends in benefits…
Open Enrollment is Over. Now What?
It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth is the ideal time to assess…
Marketing Team of One? Our How-To Guide for Creating Content on the Go
This is the last installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Begin Well: 10 Employee Benefit Communication Reminders for 2023
Updated November 2022 The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees…
The Case for Facebook Business Suite
This is the sixth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Vertical Video: From Fringe to Featured
This is the fifth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Employee Benefits: A Move Toward Holistic Well-being
“If we leave the human factor out of our business calculations, we shall be wrong every time.” – William H. Lever, founder of Lever Brothers Born in the 1850s, Lever was before his time—understanding the importance of holistic health…
Back to the Basics: Social Media Bootcamp
This is the fourth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Going Global? Six Tips for Providing Translations for Your Multilingual Audience
If you have multilingual employees or customers here in the United States and abroad, then it’s likely you’ve had to consider communicating to a multilingual audience. Unfortunately, too often, translating a communication or collateral…
Five Truths for Finding Your Social Space in a Crowded Landscape
This is the third installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
It's Time to E-N-R-O-LL!
Stop Me if You’ve Heard This Before… Part of surviving open enrollment is taking time to laugh! For all those “If I had a nickel…” moments, mark it on this bingo card. Who will win on your HR team? Download BINGO Card You…
Three Tips on Nailing Your HSA Communications
Are you introducing a Health Savings Account (HSA) with your medical benefits this year? Or trying to improve engagement of HSAs because (as you know!) they’re undervalued by employees? Or maybe you have employees who are confused about…
Westcomm Launches 2021 Benefits Communications Survey
We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight! About the Survey We are working with a third-party independent research firm* to deploy this study to learn:…
Heading into Header Tags for Strong SEO
This is the second installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’ve not had a chance to sift through the acronyms, you may want to read an…
Narrow Networks: What Your Employees Should Understand
Updated July 2022 Narrow provider networks are becoming a common part of employer-sponsored medical plans. For many organizations, these networks are the best option for controlling medical costs. That’s because narrow networks limit you…
Make Your HR Portal a Resource Your Employees Actually Use
Updated February 2022 Employees need an online space to find everything they need to know about their benefits. While we always encourage employers to build a benefits website (especially one outside of the firewall so spouses and…
Building Your Digital Landscape – A Digital Marketing Acronym Reference Guide (or, how SEO, SEM and PPC Work Together)
This is the first article in our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. Few industries morph as rapidly as digital marketing. Whether marketing is…