5 Employee Communications Trends to Watch in 2022

The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help…


6 Benefits Communication Trends to Watch in 2022

The last couple of years have brought unique challenges to both employees and the workplace. As a result, what is important to employees continues to evolve when it pertains to their benefits. Here are six trends in benefits…


Open Enrollment is Over. Now What?

It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth is the ideal time to assess…


Marketing Team of One? Our How-To Guide for Creating Content on the Go

This is the last installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Begin Well: 10 Benefits Reminders for 2023

Updated November 2022 The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees…


The Case for Facebook Business Suite 

This is the sixth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Vertical Video: From Fringe to Featured

This is the fifth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Employee Benefits: A Move Toward Holistic Well-being

“If we leave the human factor out of our business calculations, we shall be wrong every time.”  – William H. Lever, founder of Lever Brothers Born in the 1850s, Lever was before his time—understanding the importance of holistic health…


Back to the Basics: Social Media Bootcamp

This is the fourth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Going Global? Six Tips for Providing Translations for Your Multilingual Audience

If you have multilingual employees or customers here in the United States and abroad, then it’s likely you’ve had to consider communicating to a multilingual audience. Unfortunately, too often, translating a communication or collateral…


Five Truths for Finding Your Social Space in a Crowded Landscape

This is the third installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


It's Time to E-N-R-O-LL!

Stop Me if You’ve Heard This Before… Part of surviving open enrollment is taking time to laugh! For all those “If I had a nickel…” moments, mark it on this bingo card. Who will win on your HR team? Download BINGO Card You…


Three Tips on Nailing Your HSA Communications

Are you introducing a Health Savings Account (HSA) with your medical benefits this year? Or trying to improve engagement of HSAs because (as you know!) they’re undervalued by employees? Or maybe you have employees who are confused about…


Westcomm Launches 2021 Benefits Communications Survey

We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight!  About the Survey We are working with a third-party independent research firm* to deploy this study to learn:…


Heading into Header Tags for Strong SEO

This is the second installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’ve not had a chance to sift through the acronyms, you may want to read an…


Narrow Networks: What Your Employees Should Understand

Updated July 2022 Narrow provider networks are becoming a common part of employer-sponsored medical plans. For many organizations, these networks are the best option for controlling medical costs. That’s because narrow networks limit you…


Make Your HR Portal a Resource Your Employees Actually Use

Updated February 2022 Employees need an online space to find everything they need to know about their benefits. While we always encourage employers to build a benefits website (especially one outside of the firewall so spouses and…


Building Your Digital Landscape – A Digital Marketing Acronym Reference Guide (or, how SEO, SEM and PPC Work Together)

This is the first article in our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. Few industries morph as rapidly as digital marketing. Whether marketing is…


Combat employee burnout

The Second Pandemic: Four Ways You Can Combat Employee Burnout

Updated January 10, 2022 Over the past year, there has been a lot of talk about burnout. It’s more than talk, though. Studies are showing it’s real—and impacting every aspect of life, including work. If you ignore it, your most valuable…


3 Ways Internal Communications Can Impact a Hybrid Workforce

A virtual workforce is likely here to stay—maybe not en masse but in some hybrid form. A survey of Fortune 500 CEOs revealed that 26% of them believe at least some of their newly virtual employees will remain that way forever.…


5 Ways to Hit the Mark with Your 'Return to Work' Employee Communications

We’re starting to see companies return employees to office workplaces. As that happens, reactions will be varied. Some are ready to be back with their colleagues. Others are reluctant to return—perhaps they’ve come to enjoy working…


Open Enrollment Blog Image

Begin Planning Now for Benefits Open Enrollment

Updated April 2022 As you begin planning for your company’s next benefits open enrollment, the best place to start is with last year’s process. Did you meet your goals? What kind of feedback did you get from employees? What communication…


Four Tips to Help You Personalize Employee Retirement Communications 

Some reports say yes. Seven in 10 workers report they are at least “somewhat confident” about retirement savings, according to the Employee Benefit Research Institute and Greenwald Research annual Retirement Confidence Survey. The survey…


It's OK – Global Employee Engagement Campaign

You can help drive change in your workplace culture by proactively providing support for employee mental well-being. For example, Cummins Inc. is focused on overcoming stigma related to mental health and making sure its employees across…


Know Your Demographics

Opening the Door to Website Accessibility

Today’s Internet provides unprecedented access to information and is an essential resource in many aspects of our daily lives: education, employment, government, commerce, health care, recreation and more.    Under the Americans…