Start the Year off Right with 10 Employee Benefits Reminders
We realize you just finished (survived) open enrollment, and the last thing you want to do is think about communicating any more about benefits. However, the start of new year is one of the best times to make benefits communications a…
Three Ways to Make Diversity, Equity and Inclusion an Integral Component of Your Company Culture
Many companies are focusing on diversity, equity and inclusion. For some, it is a program they’ve established—perhaps for some, committees; but for others, it has seeped deeper into their collective cultures. The discussion dived deeper in Part…
How To Make Your Website Better–Without A Total Redesign
How is it that corporate websites can often appear to be full of valuable information intended to lure prospects and support customers yet fall flat on results? And when the products or services offered are complex, it makes the job of…
“Self-Care” Not a Buzz Word; Offer Your Employees Mental Health Support
Across the globe, employers are seeing the need to scale-up their investments in mental health. Employee wellness programs are moving beyond gym memberships and instead providing support for employee mental well-being, including tools such as…
Redesigning Community: 3 Takeaways From AIGA's Midwest Design Week
Throughout 2020, countless cultural events, conferences and learning platforms have adjusted their format to an online approach, bringing people together to learn amid the pandemic. The inaugural Midwest Design Week (MWDW) brought…
Family-friendly, Flexible Benefits Key to This Year’s Open Enrollment
Open enrollment is just around the corner! As your employees will have benefits on their minds, now is an excellent time to feature your family-friendly and flexible benefits. With the current workforce climate and competition for…
Health Is More Than You Realize – Employee Engagement Campaign
There’s a lot of talk about social determinants of health. But what exactly does that term mean? What are social determinants of health and how do they impact work within social services? And, most importantly, how can knowing about the…
Five Practical Tips for Businesses Using Social Media in 2020
Planning and adaptability are critical in post-COVID times. The rise of social media in 2020 may not have been predicted in December of last year; but as soon as the word “pandemic” began creeping into everyone’s lexicon, eyes began turning to the…
Diversity, Equity and Inclusion: An Honest and Open Dialogue
To say this year has presented challenges for communicators would be a huge understatement. From work environment displacement to social and mental health struggles—from peaceful and not-so-peaceful protests to an election year that is anything but…
Five Ways to Increase Employee Engagement Through Visual Design
Updated April 2022 Have you ever spent a considerable amount of time crafting the right message for your communication, only to have it barely skimmed over? However, do you put the same time and thought into how the communication looks?…
Lessons From A Traveling Video Kit
Necessity is the mother of invention. Imagine needing to complete a video project during a pandemic when the footage you need involves multiple interviewees across multiple states — without ever leaving your (socially distant) home base.…
The Power of Video for Storytelling
Any year is a good year for stories that inspire—but this year, the need for uplifting stories seems even greater. Stories like Zoey Lewis, a senior at Indianapolis Metropolitan High School who worked hard throughout high school in a…
Navigating the Virtual Event Waters
From live-tweeting to livestreaming, 2020 is the year of virtual events. Businesses and organizations across the spectrum are leveraging online technology platforms to meet and stay connected with their audiences. But, how do you navigate the…
Four Components for a Great Benefits Website
Updated April 2022 Every year, organizations spend million$ of dollar$ (literally) to provide benefits to their employees. However, many employees don’t understand all of their benefits—nor realize the value of what they are actually…
Virtual Employee Orientation: Better Now Than Ever
Hybrid workforces are becoming more and more common for employers. With some employees in the office and others at home, an online orientation process makes good sense. If your company pivoted to a virtual process last year, you may have…
Four Ways to Keep Your Video Rolling Right Now
Are you approaching communication strategies differently based on the pandemic? While some have suspended marketing campaigns altogether, others have enhanced their messaging due to the pandemic’s impact on customers and associates. Being able…
Take your (remote) video production to the next level
As remote work opportunities continue to change and evolve, it becomes more and more vital to create noteworthy and effective advertising and marketing to deliver your message. Whether you are working with us or simply trying to improve…
Telehealth’s Moment Amid COVID-19
Telehealth is not new. In fact, many providers have been trying to get some traction with telehealth for years. It has been used in some situations, such as for a sick kid away at college or an ill family member on vacation. But, the…
Your Onboarding Checklist
Updated April 2022 Your company’s onboarding process sets the tone and shapes employees’ perceptions of their new employer. This is your opportunity to engage new employees right from the beginning—and keep them engaged for the entirety…
The True Value of Year-Round Benefits Communication
Updated January 10, 2022 Consistency in employee benefit communications is key. The surest way to keep employees informed and engaged with their benefits is through consistent year-round communication. Although HR professionals place a…
There’s Nothing “Non-Essential” About Employee Communications
In today’s uprooted COVID-19 work environment, employees need to hear from employers. And they’re waiting for it. These four words should describe your COVID-19 employee communications. Be proactive. Employers should communicate with…
EAP: A Key Mental Health Benefit
Updated July 2022 Most of us feel dread when we think back to the height of the COVID-19 pandemic. It was a difficult, life-altering time. Yet there was an important positive that came out of it. We saw—and continue to see—several of our…