Benefit Communications – Purdue University
Bringing a marketing approach to benefit communications can connect the dots for employees, elevate the value of benefits and build goodwill.
Bringing a marketing approach to benefit communications can connect the dots for employees, elevate the value of benefits and build goodwill.
10,000
Engaged Employees
3
Campuses throughout Indiana
Annual
Communications Plan
Purdue University offers a comprehensive employee benefits package focused on total health and well-being. The offering is so comprehensive that it can feel overwhelming—and disjointed—to employees. Purdue needed a way to stitch it all together so it’s easier for employees to take advantage of the various benefits and programs.
Our goal was to build an overarching identity that the benefits team could continually tie back to in all their communications. More importantly, to develop a way to visually remind employees that Purdue cares about them as whole people—with resources that support practically every aspect of their lives.
Our solution included:
Developing an employee wellness brand, building upon the University’s established Healthy Boiler program.
Defining the wellness pillars that comprise the program: physical, behavioral, social, financial and work-life integration.
Establishing visual cues and icons for each pillar.
Creating a year-long communications campaign that includes a monthly e-newsletter, videos, digital signage and social media—all focused on the various benefits, programs and resources available for each of the pillars.
Regular benefit reminders help eliminate common mistakes and help ensure benefits get used (or used properly).
