22 Apr

Posted at 05:46h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="295445"]The modern workforce is experiencing an unprecedented shift toward fostering more engaged and satisfied employees. Disengaged employees can have a significant negative impact on a company's bottom line, with an estimated loss of billions of dollars annually...

29 Mar

Posted at 11:02h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_height_percent="0" override_padding="yes" h_padding="0" top_padding="2" bottom_padding="0" overlay_alpha="50" gutter_size="3" column_width_percent="100" shift_y="0" z_index="0" uncode_shortcode_id="200674"][vc_column column_width_percent="100" gutter_size="3" override_padding="yes" column_padding="2" overlay_alpha="50" shift_x="0" shift_y="0" shift_y_down="0" z_index="0" medium_width="0" mobile_width="0" uncode_shortcode_id="808640"][vc_column_text uncode_shortcode_id="153616"]Join us in shining a spotlight on the importance of mental wellness—at home and...

10 Mar

Posted at 10:36h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="344765"]The spotlight is shining on mental health in the workplace—and with good reason. If employees are struggling at work, they’re likely struggling outside of work, too—and vice versa. So, to improve engagement, performance, retention (and don’t forget...

24 Feb

Posted at 13:17h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="82757" img_size="large" qode_css_animation="" media="82757" media_width_percent="100" uncode_shortcode_id="144647"][vc_column_text uncode_shortcode_id="388105"]Diversity, equity, and inclusion are crucial components of any successful organization. While many tend to think of DE&I as a human resources policy, the truth is that to be successful, DE&I...

26 Jan

Posted at 12:57h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="599436"]Effective internal communications have a significant effect on your overall employee engagement. If you want to maximize your employee communications or benefit communications plan in 2023, then consider these 10 strategies to up the ante with your...

11 Jan

Posted at 20:44h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="253465"]Post-COVID-19, the battle to attract and keep good employees has intensified significantly. In many professions, employees can work from anywhere, so their job options—and opportunities for growth—have greatly expanded. And in other trades and professions, employees are...

22 Dec

Posted at 09:13h in Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="830554"]When it comes to your employee communication strategy, one thing is constant and enduring—internal communications should always be honest and authentic. Communications should be timely and, where possible, encourage two-way conversation. But, just like every other area of...

02 Dec

Posted at 11:58h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="973350"]Mental health in the workplace is an important issue. This is not a new revelation—for some time, many companies have offered free counseling sessions for employees and their families through Employee Assistance Programs (EAPs). What’s new, perhaps, is...

14 Nov

Posted at 18:34h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="181972"] Open enrollment is complete—almost. There’s one final step: debriefing what worked and what could have gone better. It may sound overwhelming, but this process is essential to ensuring ongoing success for the next year. Debrief #1: Evaluate with...

04 Oct

Posted at 07:10h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="103386"]Before you launch your HR/benefit communications plan, it’s important to begin with the end in mind. What do you want to accomplish? What behaviors are you trying to influence? What are the desired outcomes? 12 Ways to Gauge Your...

26 Sep

Posted at 12:09h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text text_lead="yes" uncode_shortcode_id="233107"]With shifts in the workforce over the past few years, one thing is clear: employee benefits are increasingly important to both recruitment and retention efforts. Join Westcomm President Guy Westermeyer and Susan Baier from Audience Audit in...

25 Aug

Posted at 14:12h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="904321"]HR and benefit communicators routinely face the challenge of getting and keeping their employees’ attention. You know what employees need to know;, and you want to make sure they read, watch and listen to the materials you...

10 Aug

Posted at 10:47h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="120642"]Although employees enroll in benefits within a span of days, planning for your annual open enrollment period begins weeks (months, really!) in advance. 12 weeks prior to Open Enrollment Develop a communications plan with key messages and communications...

30 Jul

Posted at 08:49h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="277671"]Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a hurdle to...

12 Jul

Posted at 07:05h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="208228"]Which medical plan should I choose? Do I need voluntary benefits? What about life and disability insurance? If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new employee orientation...

23 Jun

Posted at 13:53h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="962975"]Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote...

15 Jun

Posted at 14:25h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="131348"]One third of U.S. adults report not fully understanding their health benefits—a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so they could...

08 Jun

Posted at 08:34h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column css_animation="bottom-t-top" column_width_percent="100" gutter_size="3" overlay_alpha="50" shift_x="0" shift_y="0" shift_y_down="0" z_index="0" medium_width="0" mobile_width="0" uncode_shortcode_id="188562"][vc_column_text text_lead="yes" uncode_shortcode_id="177441"]The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of...

06 Jun

Posted at 14:44h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="831276"]We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of HR and...

01 Jun

Posted at 13:11h in Benefits Communications, Employee Communications, Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="641117"]Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then...