[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="103881"]Did you know that there are about 300 million employment-related searches on Google each month? Your top prospects are searching online, so if recruiters are going to compete effectively for talent, you need to meet candidates where...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="641117"]Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="235068"]Having authentic, engaging content attracts the right audience for any business. Consistency builds trust between what is produced and what the reader expects. If a company becomes known for very useful content, that will be the ongoing...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="651721"]Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="309140"]Creating content can be a big task! This is particularly true when you are an in-house team for a single brand. After years of the same message told a million different ways (or what feels like a million...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="255109"]Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="238266"]“Don’t eat all the cookies.” “What cookies?” “The cookies that I placed there for a reason.” “Oh, those cookies. I ate them …” The cookies we are talking about are the ones visitors accept with a click of the button when...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="139076"]Digital marketing trends are officially old enough to be much like fashion—they seem to cycle back around but usually with a new twist. You’ll see a cast of familiar concepts floating around in 2022: Storytelling, content is king,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="403883"]This is the last installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="501398"]This is the sixth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="317001"]This is the fifth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="144672"]This is the fourth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="344891"]This is the third installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="826799"]This is the second installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’ve not had a chance to sift through the acronyms, you may...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This is the first article in our 'Building Your Digital Landscape' series about the best practices you can use to construct a strong digital presence. Few industries morph as rapidly as digital marketing. Whether marketing is your day...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text text_lead="yes"]Today's Internet provides unprecedented access to information and is an essential resource in many aspects of our daily lives: education, employment, government, commerce, health care, recreation and more. Under the Americans with Disability Act (ADA), websites, although not...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text text_lead="yes"]We all have a need for speed. In today's fast-paced online world, how many times have you been stuck waiting for a website to load? We want our online information, and we want it quickly and efficiently. When building...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text text_lead="yes"]2020 was a roller coaster — to say the least. There was a pandemic. There was social unrest. There was a call for businesses to focus on diversity, equity and inclusion. Just as technologies, opportunities and business...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text text_lead="yes"]There is a unique season that sits between the giving thanks in November and the gift unwrapping in December when nonprofit organizations start sharing their best stories. From the stories of individual triumph, overcoming great odds and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text text_lead="yes"]How is it that corporate websites can often appear to be full of valuable information intended to lure prospects and support customers yet fall flat on results? And when the products or services offered are complex, it...