How Behavioral Science Theory Can Improve Your Employee Benefit Communications
Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then…
How to Keep Your Brand “Real” Online
Having authentic, engaging content attracts the right audience for any business. Consistency builds trust between what is produced and what the reader expects. If a company becomes known for very useful content, that will be the ongoing…
Three Tips to Protect Your Intellectual Property in the Age of Social Media (And How to Get Your Employees On Board, Too.)
Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact other…
Content Creators, Influencers & Your Brand: Three Inspiring Solutions to Feed Your Content Marketing
Creating content can be a big task! This is particularly true when you are an in-house team for a single brand. After years of the same message told a million different ways (or what feels like a million ways), content creation can begin…
Data privacy regulations affecting marketing practices: 3 tips critical to digital marketing success
Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted campaigns…
Get to Know Data Privacy Regulations Affecting Marketing Practices
“Don’t eat all the cookies.” “What cookies?” “The cookies that I placed there for a reason.” “Oh, those cookies. I ate them …” The cookies we are talking about are the ones visitors accept with a click of the button when they first visit a…
A New Take on 2022 Digital Marketing Trends: 3 To Watch
Digital marketing trends are officially old enough to be much like fashion—they seem to cycle back around but usually with a new twist. You’ll see a cast of familiar concepts floating around in 2022: Storytelling, content is king, focus…
Marketing Team of One? Our How-To Guide for Creating Content on the Go
This is the last installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
The Case for Facebook Business Suite
This is the sixth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Vertical Video: From Fringe to Featured
This is the fifth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Back to the Basics: Social Media Bootcamp
This is the fourth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Five Truths for Finding Your Social Space in a Crowded Landscape
This is the third installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…
Heading into Header Tags for Strong SEO
This is the second installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’ve not had a chance to sift through the acronyms, you may want to read an…
Building Your Digital Landscape – A Digital Marketing Acronym Reference Guide (or, how SEO, SEM and PPC Work Together)
This is the first article in our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. Few industries morph as rapidly as digital marketing. Whether marketing is…
Opening the Door to Website Accessibility
Today’s Internet provides unprecedented access to information and is an essential resource in many aspects of our daily lives: education, employment, government, commerce, health care, recreation and more. Under the Americans…
Boost Your Web Performance and Heighten Your User Experience
We all have a need for speed. In today’s fast-paced online world, how many times have you been stuck waiting for a website to load? We want our online information, and we want it quickly and efficiently. When building your website,…
Your Brand (Guidelines) May Need to Adapt in 2021
2020 was a roller coaster — to say the least. There was a pandemic. There was social unrest. There was a call for businesses to focus on diversity, equity and inclusion. Just as technologies, opportunities and business strategies had to…
How to Support Non-Profits: A Guide To Storytelling
There is a unique season that sits between the giving thanks in November and the gift unwrapping in December when nonprofit organizations start sharing their best stories. From the stories of individual triumph, overcoming great odds and lifting…
How To Make Your Website Better–Without A Total Redesign
How is it that corporate websites can often appear to be full of valuable information intended to lure prospects and support customers yet fall flat on results? And when the products or services offered are complex, it makes the job of…
Health Is More Than You Realize – Employee Engagement Campaign
There’s a lot of talk about social determinants of health. But what exactly does that term mean? What are social determinants of health and how do they impact work within social services? And, most importantly, how can knowing about the…
Five Practical Tips for Businesses Using Social Media in 2020
Planning and adaptability are critical in post-COVID times. The rise of social media in 2020 may not have been predicted in December of last year; but as soon as the word “pandemic” began creeping into everyone’s lexicon, eyes began turning to the…
Diversity, Equity and Inclusion: An Honest and Open Dialogue
To say this year has presented challenges for communicators would be a huge understatement. From work environment displacement to social and mental health struggles—from peaceful and not-so-peaceful protests to an election year that is anything but…
The Power of Video for Storytelling
Any year is a good year for stories that inspire—but this year, the need for uplifting stories seems even greater. Stories like Zoey Lewis, a senior at Indianapolis Metropolitan High School who worked hard throughout high school in a…
Navigating the Virtual Event Waters
From live-tweeting to livestreaming, 2020 is the year of virtual events. Businesses and organizations across the spectrum are leveraging online technology platforms to meet and stay connected with their audiences. But, how do you navigate the…