Employers spend heavily on benefits programs, but the value of that investment depends on whether employees understand what is available, when to use it and how to take the right next step. That makes benefits ROI harder to measure than comparing dollars spent to dollars saved....
Benefit communications are often treated as a marketing task or a once-a-year open enrollment project. But for employers trying to get more value from healthcare spend, communication is a business lever. “Strategic benefit communications help employers change behavior,” said Melissa Cotterill, executive vice president at Westcomm. “When employees understand how...
Employers may not need to fund every benefit communication effort out of pocket. “Sometimes, benefits vendors provide a communications credit to allow employers to communicate with their employees about the benefits the company provides,” said Melissa Cotterill, executive vice president at Westcomm. The key is knowing what may be available — and using those...
Many employers reach a point where benefit communication become too complex, too time-consuming or too important to manage with generic materials alone. It may be time to hire a benefit communications firm when employees don’t understand or use their benefits well, when a major change...
Effective employee benefits communication helps employees understand their benefits, how to use them, and what actions to take. But when communication falls short, employees are more likely to miss benefits, delay decisions, or struggle to take the next step. Instead of giving every employee the same...
Open Enrollment (OE) is noisy. Between deadlines, plan comparisons and HR lingo, employees are often overwhelmed before they even begin. That’s where this guide comes in. These 10 ready-to-use messages are designed to cut through the noise and drive action—whether they’re delivered in an email, on...
Cut through the noise with simple, powerful truths! You don’t need more total rewards content—you need clearer, stickier content. Employees are busy. They skim emails, skip intranet updates and often misunderstand or undervalue the full range of what their employer offers. These tips help you shift from...
Open enrollment is one of your most important communication moments of the year—but that doesn’t mean your messages have to be long-winded, legalistic, or (let’s be honest) boring. This guide will show you we transform jargon-heavy benefits content into clear, human, action-driving messages your employees...
Did you know only 54% of companies effectively measure their benefits communications in the workplace? And even fewer go beyond surface-level metrics like open rates or HR inquiries? If you’re investing a significant part of your budget on providing benefits—and most companies consider it one...
When it comes to attracting and retaining top talent, clear and effective communication about employee benefits is crucial. Yet, many organizations continue to make avoidable mistakes that impact employee engagement. So, what are the most common communication mistakes—and how can you avoid them? Here’s a breakdown...
When it comes to benefit communication, data analytics has the potential to transform your strategy—from simply pushing out generic information to delivering personalized, actionable insights that resonate with your employees. A recent study conducted by McKinsey & Company found that leveraging data-driven insights in internal communication...
INDIANAPOLIS, IN – PHINIA Inc. (“PHINIA” or the “Company”) (NYSE: PHIN), a global leader in premium fuel systems, electrical systems, and aftermarket solutions, is proud to announce its Gold MarCom Award win for the rebrand of Delco Remy Starters and Alternators, in collaboration with Westcomm....
The holiday season is the perfect time to reflect on the importance of employee benefit communications and how they can contribute to a happy, healthy workforce. Our '12 Days of Communications' is packed with practical tips, creative ideas and actionable strategies for enhancing employee understanding...
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The data is clear: Effective benefit communications is more crucial than ever. As an HR professional, you play a pivotal role in ensuring that employees understand, value and engage with the benefits available to them. But, if your internal resources are limited, we know building a...
The value of employee benefits cannot be overstated. Yet, we often find that a disconnect exists between the benefits you provide and the employees' understanding and appreciation of these benefits. Creating an effective annual communications plan is a strategic approach to bridge this gap, ensuring that...
As we launch into 2024, we’re gearing up year-round communications strategy and planning. Together as a team, we reflected on what we believe will drive employee and benefit communications in the year ahead. 1. Mental health as a continued focal point—with an expanded focus on total...