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Employee
Communications

We believe employee communications can be engaging, dynamic, and far from boring. We’re problem-solvers who strive to bring a marketing-driven approach to help simplify the complex and make it personal.

Three words to improve your bottom line and increase employee engagement: effective internal communications.

Calculating the cost of employee turnover is exhausting. So is constantly trying to figure out “employee productivity” and how to improve it.

You’ve likely heard the stats: employee productivity increases by up to 25% when your workforce feels connected. Likewise, highly engaged employees bring in 21% more profit than those who are less engaged. The stats go on and on. So, how do companies help employees feel connected? Answer: Internal communications.

We get it, internal employee communication gets a bad rep– it’s boring, corporate-speak and inconsistent. That’s where Westcomm comes in. We’ll wipe away that ineffective jargon, inject creativity with writing, design, video and storytelling, and lay out a plan that meets your goals and builds community.

A custom–designed employee communications plan leads to:

Trust! More than 80% of Americans say employee communication is key to developing trust with their employers
Increased profit and productivity by way of more engaged employees
Better employee retention
Clear direction for company strategy and goals among all employees
More understanding of the importance each employee has within the greater organizational picture
Smoother changes and transitions within the organization

Build Your Company Culture & Employee Value Proposition

We bring your stories to life by:

Clearly developing and defining your employee value proposition (EVP) statements
Bringing out your culture through videos, written content and visuals
Equipping managers with talking points and/or discussion guides
Providing training and presentations for leadership

5 Strategies to Showcase Company Culture

Increase Employee Engagement

We deliver the help you need:

Communication strategies and ongoing support that builds consistency
Engagement plans based on research (surveys, executive interviews, focus groups)
Relevant and compelling communication tools
Processes to enable leaders and managers to communicate information and initiate opportunities for dialogue

3 strategies to improve employee engagement

Why Choose Us for Your Employee Communications Needs?

Expertise in employee communications

We are communicators specifically focused on employees. That means we:

Understand your employees’ unique challenges and strengths
Have knowledgeable experience with a multitude of tools to help meet your needs
Provide strategic counsel specific to your overall vision
Hear your complex challenges and translate them into clear messages that resonate with employees
Blend with your team to provide hands-on support
Share best practices & industry insights

Our communication planning process

We provide a multi-channeled approach informed by our proven processes and years of experience in employee communications to companies of all sizes.

No corporate-speak—we help you reach your employees in the way they prefer with messages that resonate.
Planning and strategic implementation is key to building a plan to fit your needs.
Identifying and segmenting your employee base translates into more effective communication.
Check and recheck with a plan for measuring employee engagement.
Bottom line: We’ll uphold your brand and goals while blending our creative engagement ideas with it.

Building Culture Together

A strategy with a plan, tools and timeline that fit your needs and abilities
Visual and written assets unique to your company and employees
Clear copywriting with a consistent tone and brand—geared toward helping your employees understand your desired culture
Employee engagement data and analytics measuring the effectiveness of the communications
Manager communications with trainings, resources and additional communications tools
Ongoing support—our team is your team

Corporate Communications & Employee Engagement

We listen to your current pain points and will build your internal communications plan to support your company culture goals and fit your employees. We will support you in deploying the plan, measuring it and celebrating its successes.

Depending on your organization’s needs, our fully-customized approach may include:

In-depth evaluation of existing communications
Creation and deployment of an employee listening program to better understand employee preferences and perceptions
Data analysis to guide future communications, monitor employee engagement and measure program effectiveness
Development of a comprehensive communications plan, focused on improved outcomes
Campaign design, implementation, management: (content development, branding, graphics and, production – (printing, fulfillment and distribution)