Uploaded ToIncrease Employee Engagement Through Visual Design

Let’s face it: It is frustrating when employees pay little attention to your communications, especially after you spend a considerable amount of time crafting the right message. However, do you put the same thought into how the communications look? If what you send employees is text-heavy and void of any visual cues to what’s important, then it’s more likely employees will, at best, scan the information and move on — without a true understanding of what is being communicated to them.

One of the best ways to ensure high readership and engagement is to leverage design.

Design is more than “prettying up” a communication piece or making it look nice. While a professional look is critical to your brand, design is much, much more. Design is a useful element that can aid understanding. It is pivotal in getting key points across to employees for five key reasons:

Design reinforces your corporate brand. Proper branding triggers recognition for employees and helps them connect the dots. Build a benefits brand system that works within your organization’s overall brand. And a bonus? Branding lends credibility to the communication. This is especially useful if you are sharing information from third-party administrators, which is often the case with benefits communications.

Design organizes information. We often use design in our employee and benefits communication pieces to arrange information into checklists, steps or process flows.

Design simplifies the complicated. Show, don’t tell! When it comes to presenting large amounts of information or data, we like to create a visual language that can be used within the design. Infographics help present data or complex concepts in a more understandable way.

Design presents information in a hierarchy of importance. Done right, design can draw attention to words, phrases or action steps to help increase understanding and engagement.

Design breaks information into bite-sized pieces. It’s easier to consume information when it is presented in “digestible” pieces. This enables it to be easily scannable and more quickly absorbed.

When you have information you need employees to understand, support or act on, you need to carefully consider how you present information. Well-designed and well-written communications can go a long way with achieving your communications objectives and ensuring your employees know what’s expected of them.

Want to chat? Reach out at helloindy@westcomm.com or follow us @westcomm on LinkedIn for more insights.