INDIANAPOLIS, IN – PHINIA Inc. (“PHINIA” or the “Company”) (NYSE: PHIN), a global leader in premium fuel systems, electrical systems, and aftermarket solutions, is proud to announce its Gold MarCom Award win for the rebrand of Delco Remy Starters and Alternators, in collaboration with Westcomm. The win is in the Strategic Communications Marketing/Promotion Campaign Branding category. This recognition highlights the exceptional results of a comprehensive rebranding effort that revitalized the Delco Remy brand, ensuring its enduring legacy while positioning it for future success.
The rebranding campaign, titled “We Start the World and Keep it Running™” was designed to modernize the brand’s historic identity. With over 125 years of industry leadership, the Delco Remy brand legacy reflects excellence, durability, and innovation. The rebranding introduced updated messaging and enhanced visuals to elevate the brand’s market presence, engage its audience, and reinforce its commitment to cutting-edge technology and customer support.
“This award is a testament to the power of collaboration and innovation,” said Guy Westermeyer, Westcomm President. “We are honored to partner with PHINIA and help them reimagine their brand while preserving its deep-rooted heritage. Together, we’ve created a visual and verbal identity that reflects the company’s remarkable history and forward-looking vision.”
Key highlights of the project included:
- A refreshed visual and verbal identity to resonate with modern audiences.
- A high-energy brand message video and updated instructional content.
- Comprehensive marketing materials, including literature, digital assets, and presentation templates.
- Enhanced photography and brand guidelines for consistent, impactful communication.
Martha Avery, PHINIA Global Brand Manager shared, “We’re thrilled to receive this recognition. This rebranding effort represents a significant milestone for the Delco Remy brand, showcasing the quality and reliability of our products while connecting more meaningfully with our customers.”
The MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), honor excellence in marketing and communication. Each year, AMCP reports that the competition draws approximately 6,500 entries from dozens of countries, making it one of the most respected global creative awards.
For more information about Delco Remy’s brand refresh, click here.
About PHINIA
PHINIA is an independent, market-leading, premium solutions and components provider, with over 100 years of manufacturing expertise and industry relationships and a strong brand portfolio that includes DELPHI®, DELCO REMY® and HARTRIDGE™. With over 13,000 employees across 44 locations in 20 countries, PHINIA is headquartered in Auburn Hills, Michigan, USA.
Across commercial vehicles and industrial applications (heavy-duty and medium-duty trucks, off-highway construction, marine, aviation, and agricultural), and light vehicles (passenger cars, trucks, vans and sport-utility), we develop fuel systems, electrical systems, and aftermarket solutions designed to keep combustion engines operating at peak performance, while at the same time investing in advanced technologies to unlock the potential of alternative fuels.
By providing what the market needs today to become more efficient and sustainable, while also developing innovative products and solutions to contribute to lower carbon mobility, we are the partner of choice for a diverse array of customers – powering our shared journey toward a cleaner tomorrow.
© 2024 PHINIA Inc. All Rights Reserved.
(DELCO REMY is a registered trademark of General Motors LLC, licensed to PHINIA Technologies Inc.)
About Westcomm
Westcomm is a full-service agency specializing in innovative marketing and communication strategies. With over 23 years of experience, specialties include B2B marketing, video storytelling, digital advertising and content marketing.
