401(k) Retirement Campaign – Community Health Network
To get employees to really pay attention, create communications that are personalized and relevant with a clear call-to-action.
To get employees to really pay attention, create communications that are personalized and relevant with a clear call-to-action.
10,000+
Engaged Employees
12
Participation Increase
9
Versions of Personalized Mailer, Segmented by Age
Community Health Network sought to increase enrollment and participation in the 401(k) plan through educating employees about the company match.
Personalized 401(k) mailer that targeted nine different groups based on match eligibility, current participation level and age—each with relevant messaging based on age, stage of life and potential future financial goals.
Monthly postcard campaign geared toward new employees, touching them at pivotal points during their first year of employment.
New employee orientation with an enhanced slide deck, animated video and hand-out to reference when they are ready to take action.
Ongoing articles and short videos to help clarify topics and keep the 401(k) plan in front of employees year-round.
