Marketing Analysis

Detailed analysis of the company’s historic brand, website (including SEO), social/digital presence, sales approach, and sales materials

Branding & Design

Enhanced visual brand guide including guidelines for voice and tone and key marketing messages.

Overview Video

Soundbite-driven video features key leadership helps prospects understand the many products and services offered.

Website Refresh

Rewrote and redesigned to help the user easily understand how Superior can be of service to them.

Solving Brand Messaging in the Solutions Industry

Superior’s marketing efforts had been grassroots, with representatives using traditional sales tactics to attract new business. We helped update the brand look and key messages so they could be implemented throughout a comprehensive marketing strategy that included video, web, print, exhibit and digital.

We provide ongoing strategic direction and training for using digital tools to reach potential new customers. We provide ongoing strategic direction and content for LinkedIn messaging that the company’s employees can leverage to gain more prospects. Additionally, we assist with the creation of valuable digital content for clients and prospects alike.

Superior is a leading manufacturer and supplier of chemicals to a wide variety of companies that use these chemicals in their everyday work, including pharmaceuticals, painting, plastics, and more. The 90-year-old company has branches and warehouses throughout the country.

ServicesMarketing Analysis & Support, Website Redesign, Video