Diggin’ A New Career

Hard work, big rewards: Using digital marketing to drive employee recruitment

Recruitment Campaign – USIC

Harness the power of video storytelling in the digital world for new ways to attract qualified candidates.

10,000+

Technicians in the field

1,000s

Qualified candidates reached

Advertising channels

A multi-channel digital marketing campaign can highlight the many benefits of working at an organization.

Headquartered in Indianapolis, USIC is the largest utility locating firm in the United States. The company employs more than 10,000 technicians who perform around 80 million locates annually (and growing!). The USIC recruiting team is consistently looking for new ways to attract qualified candidates.

Recruitment Campaign
Digital Advertising

We developed a multi-channel digital marketing campaign including landing pages, emails, digital ads and videos to highlight the many benefits of working at USIC. The “You Work Hard. And Hard Work Has Its Benefits” campaign helped drive brand awareness, build excitement, peak interest and engage with potential candidates.

This campaign regularly delivers thousands of candidates to the recruiting team at USIC through LinkedIn, Facebook, YouTube, TikTok, Google Search/Display and Microsoft Search/Display channels.