Connecting a Community

Engaging with the community through social media can lead to valuable collaborations and mutual support.

Social Media Management — Detroit Wayne Integrated Health Network 

Demonstrating the power of effective digital communication in promoting mental health services and substance use disorder resources within the community.

Maintaining a consistent posting schedule is essential for building an online presence. 

Detroit Wayne Integrated Health Network (DWIHN) sought to enhance its social media presence and engagement to help it better fulfill its mission.

DWIHN is dedicated to serving and supporting individuals with mental illness, children with emotional disturbance, people with autism, individuals with intellectual and developmental disabilities, and those with substance use disorder (SUD) in Detroit and Wayne County. 

  • Social Media Strategy 
  • Branding/Creative 
  • Digital Campaigns 

Campaign Goals

• Increasing awareness of the comprehensive services offered by DWIHN. 

• Strengthening connections with community partners. 

• Connecting Detroit and Wayne County residents to vital resources and support networks. 

DWIHN partnered with Westcomm to address these challenges to create a comprehensive social media management strategy. 

The solution included: 

Content Strategy: Developed a consistent social media posting schedule with actionable key messages, compelling creative (including video) and timely posts based on current events and relevant news. 

Community Engagement: Actively engaged with community partners by sharing relevant content and fostering collaborative efforts. 

Post Promotion: Strategically targeted post promotions to enhance audience engagement and broaden reach.

Data-Driven Optimization: Regularly analyzed performance data and optimized content accordingly to maximize impact. 

Regularly analyzing performance data enables continuous improvement and ensures content effectiveness.