Social Media Management — Detroit Wayne Integrated Health Network
Demonstrating the power of effective digital communication in promoting mental health services and substance use disorder resources within the community.
Demonstrating the power of effective digital communication in promoting mental health services and substance use disorder resources within the community.
9
Organic and Paid Channels
100%
Increase in Community Engagement
+100,000
Annual Engagements
Detroit Wayne Integrated Health Network (DWIHN) sought to enhance its social media presence and engagement to help it better fulfill its mission.
DWIHN is dedicated to serving and supporting individuals with mental illness, children with emotional disturbance, people with autism, individuals with intellectual and developmental disabilities, and those with substance use disorder (SUD) in Detroit and Wayne County.
• Increasing awareness of the comprehensive services offered by DWIHN.
• Strengthening connections with community partners.
• Connecting Detroit and Wayne County residents to vital resources and support networks.
The solution included:
Content Strategy: Developed a consistent social media posting schedule with actionable key messages, compelling creative (including video) and timely posts based on current events and relevant news.
Community Engagement: Actively engaged with community partners by sharing relevant content and fostering collaborative efforts.
Post Promotion: Strategically targeted post promotions to enhance audience engagement and broaden reach.
Data-Driven Optimization: Regularly analyzed performance data and optimized content accordingly to maximize impact.
Regularly analyzing performance data enables continuous improvement and ensures content effectiveness.
