For You, For What’s Ahead

Weaving together strategic enhancements in employer branding, website development and communication channels.

Benefit Communications – Benesch

Elevating the employee experience with clear, consistent communication while empowering employees to make informed benefit decisions.

500+

Employees

15K+

Website Views

Website Engagements/User

Recognizing the pivotal role of benefit communication in driving employee engagement, Benesch sought an employer/total rewards brand to better convey the value of their benefits package.

Benesch is an Am Law 200 business law firm with offices in Cleveland, Chicago, Columbus, New York City, San Francisco, Shanghai, and Wilmington. They offer comprehensive benefits in three key pillars: Health, Well-Being and Financial Wellness.

OPEN ENROLLMENT COMMUNICATIONS
BRAND DEVELOPMENT
Website Development
Website Maintenance

Campaign Goals

Partnering with Westcomm, Benesch aimed to better tell the story of their benefits with messaging that reflects the culture and value proposition of working at Benesch. The project entailed:

• Creating a new employer brand and messaging

• Designing a user-friendly benefits guide for open enrollment

• Updating the benefits website to reflect the new employer branding

• Providing a medical plan cost calculator

• Designing a beginning-of-the-year newsletter for employees

Through a combination of innovative solutions, clear messaging, and engaging tools, we helped Benesch convey the value of their offerings and foster a culture of informed decision-making.

Our campaign implementation included:

Benefits Branding and Messaging: Developed a new employer branding strategy, with refined total rewards messaging that resonated with Benesch’s core values and culture.

New Benefits Guide: Meticulously designed to simplify complex information, making it easily digestible and user-friendly, empowering employees to make informed decisions about their benefits.

Website Development: Aligning with the new employer brand, Benesch’s benefits website underwent a comprehensive update. This not only involved aesthetic enhancements but also content revisions to ensure consistency in messaging, fostering a stronger connection with employees.

Medical Plan Cost Calculator: Recognizing the need for tools that assist in decision-making, a medical plan cost calculator was introduced. This tool was tailored to help employees understand and evaluate their medical plan options based on personal and financial considerations.

Beginning of the Year Newsletter: To kickstart the year on a high note, a newsletter was mailed to employees, focusing on key updates for the new year.

Our strategy was multi-faceted, designed to address each deliverable, ensuring a seamless and cohesive brand experience.