It’s OK Campaign – Cummins
Stress, burnout, anxiety, depression. These became common employee struggles during the COVID-19 pandemic and are relevant today.
Stress, burnout, anxiety, depression. These became common employee struggles during the COVID-19 pandemic and are relevant today.
66,000
Employees Worldwide
23
Languages
Monthly
Topics (e.g., stigma, resiliency, grief)
To improve the well-being of its employees and families during these challenging times, company leadership knew they needed to make mental wellness a more integral part of its culture. They also want to ensure communications resonate with manufacturing and office-based employees.
Talk about mental wellness in a normal, natural way—with “everyday” language (and avoiding medical jargon) that highlights common human experiences and feelings rather than diagnoses and disorders and encourages employees to seek help if needed.
Plus, consider the varied cultural approaches to mental wellness across the globe, particularly with stigma around mental wellness still prevalent.
Topics have included resiliency, gratitude, grief, relationships, substance use, suicide prevention, etc.
The language is intentionally non-clinical and focuses on the feelings and experiences we generally all have at some point.
Every month reinforces the same theme: It’s OK not to feel OK, to seek help, and to talk about it. Employees are continually reminded that they don’t need a diagnosis to seek help—just a desire to improve a situation, big or small.
Managers also have tips, conversation-starters, and EAP resources to share with employees.
The campaign is ongoing, continuing to keep mental wellness a regular part of the Cummins culture.
“All of us can struggle at some point. It is a normal part of the human experience, and our mental wellness is part of our overall health. What we’re trying to do is normalize the experience and make it easier to seek help when it’s needed.”
– Kate Fisher, Director of Global Health and Wellness at Cummins
