Rebranding for the Long Haul

Expansive, energized and effective retool to keep the world running

B2B Marketing – Delco Remy

Revitalizing a brand to ensure the Delco Remy legacy endures and evolves with every new milestone.

125

Year Legacy

Comprehensive

Rebrand

30+

Videos Updated

For over 125 years, Delco Remy products have been the preferred choice for commercial and off-highway vehicles as well as industrial applications. Their longevity is a testament to the pride their people take in their work.

The Delco Remy brand represents the industry’s leading choice for heavy duty starters & alternators – with trusted, knowledgeable support to back it. Modernizing this historic brand was essential to reflect the excellence of its products, creating opportunities to enhance produce presentation, improve communication, and better engage and inform their audience.

Brand Development
Video Production
B2B Marketing
Product Photography

The rebranding effort aimed to achieve several objectives:

• Elevate the brand’s presence in the market to ensure it remains recognizable and relevant in an ever-evolving industry landscape.

• Refresh the visual and verbal identity to reflect the innovation, cutting-edge technology, and customer support delivered.

• Develop materials and messaging that resonate more deeply with existing and potential customers, driving greater engagement and loyalty.

• Highlight the superior quality and durability of Delco Remy’s products through improved marketing materials and product photography.

Through research and analysis, Westcomm revamped the Delco Remy brand, including messaging, colors, imagery, fonts, and graphic elements.

Updated value proposition, brand attributes, voice and tone, and key messages
Produced brand message video to engage consumers with dynamic, high-energy marketing that resonates with new messaging
Refreshed a series of instructional videos that educate mechanics and others about Delco Remy products
Created one-sheets, social graphics, email newsletters, presentation templates and additional marketing materials to better represent the brand externally
Established comprehensive brand guidelines to ensure consistency both internally and externally
Enhanced photography to emphasize products as the focal point of the company

Creating consistency across all platforms allows the brand to keep on trucking through every terrain.