{"id":80190,"date":"2020-04-10T07:47:05","date_gmt":"2020-04-10T12:47:05","guid":{"rendered":"http:\/\/westcomm.com\/?p=80190"},"modified":"2024-01-05T21:27:51","modified_gmt":"2024-01-05T21:27:51","slug":"the-true-value-of-year-round-benefits-communication","status":"publish","type":"post","link":"https:\/\/westcomm.com\/the-true-value-of-year-round-benefits-communication\/","title":{"rendered":"The True Value of Year-Round Benefits Communication"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_column_text uncode_shortcode_id=”163393″]Updated January 10, 2022<\/em><\/p>\n

Consistency in employee benefit communications is key.<\/strong><\/h2>\n

The surest way to keep\u00a0employees informed and engaged with their benefits\u00a0is through consistent\u00a0year-round\u00a0communication.\u00a0Although HR professionals place a greater focus on communications during benefits enrollment (as they should!), it\u2019s vital that you talk about benefits all year long.<\/p>\n

After all, consider how many emails, texts or calls employees receive during the workday. And now with hybrid workforces, workdays may be extended or have varied hours.<\/p>\n

Bottom line:<\/strong> You\u2019re fighting for the attention of employees and the competition is stiff! You need to be talking about benefits year-round for it to really sink in.<\/p>\n

Keep these 5 tips in mind when communicating your benefits year-round:<\/b><\/h2>\n
    \n
  1. Craft your communications on what is most relevant.\u00a0<\/b>What do people want (or need) to hear? What questions does HR\u00a0consistently get asked?<\/li>\n
  2. Create a schedule on a monthly, bimonthly or quarterly basis.<\/b>\u00a0Then show the value of a benefit by focusing on what it does for employees.<\/li>\n
  3. Keep messages brief and easy to understand<\/b>\u2014short and sweet is\u00a0best, so it\u2019s memorable.<\/li>\n
  4. Make it clear if\u00a0employees\u00a0need to\u00a0do\u00a0something<\/b>\u2014make\u00a0your communications\u00a0actionable\u00a0with how-tos, dates, etc.<\/li>\n
  5. Make content regularly available<\/b>,\u00a0so it can be viewed when it\u2019s needed.\u00a0A searchable HR portal is often a helpful tool.<\/li>\n<\/ol>\n

    Have a little fun with your benefit communications!<\/b><\/h2>\n

    Keeping all that in mind, it\u2019s also helpful to\u00a0vary\u00a0the communication vehicle. Use a mix of articles, videos, intranet banners, postcards, texts and emails to trickle out information on various topics.\u00a0Keep your tone light (when appropriate). Highlight a success story or find a willing volunteer to put a human touch on a benefit plan in an inspirational way.<\/p>\n

    Want to chat more? Reach out at helloindy@westcomm.com<\/a> or follow us on LinkedIn for more insights.<\/h4>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_column_text uncode_shortcode_id=”163393″]Updated January 10, 2022 Consistency in employee benefit communications is key. The surest way to keep\u00a0employees informed and engaged with their benefits\u00a0is through consistent\u00a0year-round\u00a0communication.\u00a0Although HR professionals place a…<\/p>\n","protected":false},"author":1,"featured_media":80395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[32,33],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/posts\/80190"}],"collection":[{"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/comments?post=80190"}],"version-history":[{"count":0,"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/posts\/80190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/media\/80395"}],"wp:attachment":[{"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/media?parent=80190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/categories?post=80190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westcomm.com\/wp-json\/wp\/v2\/tags?post=80190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}