{"id":80886,"date":"2021-01-05T07:30:31","date_gmt":"2021-01-05T13:30:31","guid":{"rendered":"http:\/\/westcomm.com\/?p=80886"},"modified":"2024-01-05T20:56:09","modified_gmt":"2024-01-05T20:56:09","slug":"how-to-make-your-benefits-communication-meaningful-and-relevant-by-using-data","status":"publish","type":"post","link":"https:\/\/westcomm.com\/how-to-make-your-benefits-communication-meaningful-and-relevant-by-using-data\/","title":{"rendered":"How to Use Data to Make Your Benefits Communications Relevant & Meaningful"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text uncode_shortcode_id=”206274″]Updated April 2022<\/em><\/p>\n

When it comes to benefits communications, one size does not fit all. In fact, it\u2019s almost guaranteed if you try to tell every employee everything about every benefit, your communications will fail to resonate with a large portion of your audience. It\u2019s what we call benefits overload\u2014and it\u2019s all too common. Employees either completely miss what you wanted them to know, or worse, they fail to take action on important deadlines because they don\u2019t understand what applies to them.<\/p>\n

That\u2019s why, at Westcomm, we\u2019re big believers of using data to drive your communications messaging and target audiences.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_single_image image=”80900″ img_size=”large” qode_css_animation=”” media=”80900″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text uncode_shortcode_id=”188322″]<\/p>\n

Develop data-driven, segmented messages<\/b><\/h2>\n

Consider this example: One hospital network wanted to encourage greater participation in its 401(k) retirement plan and had been trying to move the needle for years. However, the mass communications weren\u2019t landing with employees. We asked our client to pull some data so we could better understand the employee population. After thorough evaluation, we discovered there were two primary target groups:<\/p>\n