5 Insights from the 2022 Westcomm Benefit Communication Survey

Jun 08, 2022

The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of HR and internal communications professionals–straight from them! Participants helped us examine how these vital professionals feel about their work, their value to their organizations, and the importance of employee communications.

What we learned may surprise you—and it will definitely inspire you to leverage benefit communications as a strategic tool in recruitment and retention efforts.

Regardless of industry or organizational size,HR professionals strongly believe benefit communications matter:


Employees should be able to get their answers to their benefits questions quickl


Year-round employee benefit communications plans are important


The best employee benefit communications strategies encourage two-way communications


Well-designed and engaging employee benefit communications generate returns on investment

The more time and resources HR professionals have, the more equipped they are to get returns on investment.

The survey revealed HR professionals’ attitudes about benefits communication fell into one of three groups:


About them: Feel valued by their organizations—with time, resources and support to do their jobs well

Their challenge: Keeping employee and employer health care costs down


About them: Believe benefits are vital to engaging and keeping good employees

Their challenge: Minimizing employee confusion, improving onboarding and measuring effectiveness


About them: Lack support from their organizations and their providers, making them feel like HR is a thankless job

Their challenge: Helping employees fully understand their benefits and personalizing communications

A communications budget is a must-have to engage employees in benefit programs and get a return on investment.


of organizations have annual benefit communications budgets less than $250,000.


utilize both internal resources and external partners to support their benefit communications efforts.

Email reigns, but it should not be used in isolation—and new trends are emerging.

94% of respondents say their organizations primarily use email to communicate benefits, but only 20% measure email open rates.

In-person meetings0%
Enrollment guide0%
Company intranet0%
Leadership talking points0%
HRIS system0%
Mobile app0%

Metrics are hard to come by—but becoming increasingly important to leadership.

Track enrollment levels0%
Do post-enrollment surveys0%
Track email opens rates0%
Don't track any results0%

About the respondents:

  • All work in marketing or HR for organizations that provide benefits and are actively involved in employee benefit communications
  • 71% are Managers or Directors
  • Average employer size: 8,181

The study reflects a 95% level of confidence, shining a statistically reliable light on key insights into the attitudes, challenges and needs of these unique groups.

5 Insights from the 2022 Westcomm Benefit Communication Survey


Benefit Communications Report: New Insights into What Works

Toolkit: Promoting Your Benefits Year-Round

Toolkit: Breaking the Stigma of Mental Health

New Program Communications Checklist

Communications Metric Checklist

Open Enrollment Debrief Worksheet