World at Work Total Rewards’24 Conference

Apr 19, 2024
World at Work Conference

We’re excited to announce we are headed to World at Work Total Rewards’24 Conference in Cincinnati, May 20 – 22, 2024! You can find us in the Exhibit Hall (Booth 614) and make sure you add our workshop to your calendar:

Workshop: Listen Up! Create an Annual Benefits Communications Plan that Gets Attention
Date: Wednesday, May 22, 2024
Time: 9:45 – 10:30 a.m. ET

Today, how you communicate your benefits plan is as important as what’s in it. That’s where personalized benefit communications come into play. Westcomm’s top executives Guy Westermeyer and Melissa Cotterill will explain the advantages of adopting an annual communications plan that streamlines messaging, boosts employee engagement, and fosters transparency and trust. Through a hands-on approach, you will develop practical skills to create and implement effective, year-round communications strategies that are actionable, personalized, and employee-focused.


  • Learn to segment relevant benefit communications based on employee data — for example, employees at risk for certain health conditions or those approaching retirement.
  • Pursue effective, personalized benefits education during Open Enrollment and New Employee Orientation
  • Learn to utilize a mix of communication channels — from employee engagement platforms to traditional channels like “snail mail” and in-person meetings — to ensure the message resonates with all your employees.


Guy Westermeyer, President
Melissa Cotterill, Executive Vice President

World at Work Total Rewards’24 Conference


Benefit Communications Report: New Insights into What Works

Toolkit: Promoting Your Benefits Year-Round

Toolkit: Breaking the Stigma of Mental Health

New Program Communications Checklist

Communications Metric Checklist

Open Enrollment Debrief Worksheet