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Benefit
Communications

Our passion? Bringing fresh ideas to the world of benefit communications. We believe you can make a big difference in your employees' lives by helping them understand the benefits you offer.

We help employers make benefits understandable through creative, clear and personalized benefit communications.

Only 30% of U.S. adults completely understand their health benefits—a fact that’s costing employees and employers alike. At Westcomm, we are fluent in HDHP, PPO, HSA, HRA— just to name a few. This allows us to translate HR and insurance jargon into custom, user-friendly content and visuals that resonate with employees—ultimately equipping them to make better healthcare choices as they navigate their benefits to everyone’s benefit.

Clearly-crafted employee benefit communications lead to:

Smarter use of benefits—translating into a cost savings for both employer and employee
Better retention for top talent
Less employee confusion
Higher utilization of preventative care (proven to decrease healthcare costs)
Appropriately selected healthcare and other benefit programs
Smooth benefits onboarding for new hires

Facing Big Benefit Changes During Open Enrollment, Merger or Acquisition?

We can help you introduce:

New healthcare carriers
Plan design (including phase out)
Narrow network options
Policy and/or eligibility changes (e.g., spousal coverage)

4 Strategies for introducing big benefit changes

Increase Employee Benefits Programs Engagement

Intentional communications can help you move the needle in your:

Retirement plans
Wellness program
EAP
On-site Clinic usage

3 strategies to improve employee engagement with benefits

Why Choose Us for Your Benefits Communications Needs?

Customized benefits communication

We collaborate with you to learn your culture, employee needs, goals and challenges. We apply that to a custom benefits campaign. And then we support you to deploy it. Depending on your organization’s needs, our fully-customized approach may include:

In-depth evaluation of existing communications
Creation and deployment of an employee listening program to better understand employee preferences and perceptions
Data analysis to guide future communications, monitor employee engagement and measure program effectiveness
Development of a comprehensive communications plan focused on improved outcomes
Campaign design, implementation and management: content development, branding, graphics and production (printing, fulfillment, distribution)

Why Hire Us?

We provide a multi-channeled approach informed by our proven processes and years of experience in benefits communications to companies of all sizes. Our core services include:

Strategic counsel
Hands–on support as part of your team, giving you more time for HR/Benefits teams to focus on strategic programs and your core business, not answering questions
Best practices & industry insights

A simple straight-forward process

We are experts in:

Intaking your employee benefits material and simplifying it—without losing meaning
Developing benefits communications strategy and creative engagement ideas
Implementing benefits communications plan that reach employees at the right time and in the right way using personalization and segmentation
Providing copywriting with a consistent tone and brand—geared toward helping your employees understand their benefits
Creating simple, visual representations of complex information