Real News, Real Impact

How do you retain and attract subscribers in a crowded information landscape? By creating a campaign driven by bold design, interactive messaging and clever language.

We developed three campaigns for the Indianapolis Business Journal to inspire audiences and reinforce the news organization’s reputation for trustworthy, unbiased reporting. Each of the ad campaigns focused on one of the core statements, bringing the concept to life through color and strong verbiage. The bold colors are a nod to the four ink colors used on a traditional newsprint press: cyan, magenta, yellow and black.

The Indianapolis Business Journal is the leading source for Central Indiana business news. The IBJ’s mission is to capture the full story behind business leaders, game changers, trendsetters and difference makers in the Indianapolis community.

ClientIndianapolis Business JournalServicesAdvertising, Design