9 Ways to Ensure Your Employees Pay Attention To Your Communications

Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a…


5 Support Tools to Help Your Employees Make Better Benefit Decisions

Which medical plan should I choose?  Do I need voluntary benefits?  What about life and disability insurance?  If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new…


How to Build a Brand for Your Employee and Benefit Communications

Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote…


The Advantages of Elevating Your Employee & Benefit Communications

One third of U.S. adults report not fully understanding their health benefits— a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so…


5 Insights from the 2022 Westcomm Benefit Communication Survey

The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of HR and internal communications professionals–straight from them!…


2022 Benefit Communications Report: New Insights into What Works

We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of…


How Behavioral Science Theory Can Improve Your Employee Benefit Communications

Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then…


How to Keep Your Brand “Real” Online

Having authentic, engaging content attracts the right audience for any business. Consistency builds trust between what is produced and what the reader expects. If a company becomes known for very useful content, that will be the ongoing…


Three Tips to Protect Your Intellectual Property in the Age of Social Media (And How to Get Your Employees On Board, Too.)

Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact other…


Four Employee Benefit Communications Trends to Make Traction in Your Organization

What’s the best way to communicate with employees about benefits? We commonly get that question, and the answer is—there’s not just one way. Benefit communications don’t have a one-size-fits-all solution. And there are a lot of reasons for that:…


Three Simple Ways to Help Your Employees Understand the No Surprise Act

The No Surprises Act, which took effect on Jan. 1, 2022, means healthcare providers and insurance companies can no longer charge you for out-of-network care for most emergency services and non-emergency services (e.g., radiology,…


Promoting HR Benefits to Employees Year-round

Companies spend big bucks on employee benefits—millions of dollars in many cases. Naturally, they want employees to understand the value of those benefits as part of their overall compensation. Yet many companies only communicate about…


Content Creators, Influencers & Your Brand: Three Inspiring Solutions to Feed Your Content Marketing

Creating content can be a big task!  This is particularly true when you are an in-house team for a single brand. After years of the same message told a million different ways (or what feels like a million ways), content creation can begin…


Data privacy regulations affecting marketing practices: 3 tips critical to digital marketing success 

Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted campaigns…


Get to Know Data Privacy Regulations Affecting Marketing Practices

“Don’t eat all the cookies.”   “What cookies?”  “The cookies that I placed there for a reason.”  “Oh, those cookies. I ate them …”  The cookies we are talking about are the ones visitors accept with a click of the button when they first visit a…


Recruit and Retain Employees with Effective Benefit Communications

It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the…


How Our Clients Pivoted Their Benefit Communications During Open Enrollment

Benefit communications have always been an important—if not overlooked—part of employee communications. But in this new world of an ongoing pandemic, remote workforces and the Great Resignation, employers and employees alike realize that…


A New Take on 2022 Digital Marketing Trends: 3 To Watch

Digital marketing trends are officially old enough to be much like fashion—they seem to cycle back around but usually with a new twist. You’ll see a cast of familiar concepts floating around in 2022: Storytelling, content is king, focus…


5 Employee Communications Trends to Watch in 2022

The employee workforce has changed drastically in the last couple of years—and internal communications departments have had to find ways to adapt along with it. In fact, employee communications is more important than ever as they help…


6 Benefits Communication Trends to Watch in 2022

The last couple of years have brought unique challenges to both employees and the workplace. As a result, what is important to employees continues to evolve when it pertains to their benefits. Here are six trends in benefits…


Open Enrollment is Over. Now What?

It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth is the ideal time to assess…


Marketing Team of One? Our How-To Guide for Creating Content on the Go

This is the last installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Begin Well: 10 Benefits Reminders for 2022 

The start of new year is prime time to make benefits communications a priority. Employees have a fresh mindset. They’ve made resolutions and declarations to better themselves. We encourage you to help your employees start the year off…


The Case for Facebook Business Suite 

This is the sixth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…


Vertical Video: From Fringe to Featured

This is the fifth installment of our ‘Building Your Digital Landscape’ series about the best practices you can use to construct a strong digital presence. If you’re catching up, you can check out our Digital Marketing Acronym Reference…