When it comes to employee care, strategic communication plays a pivotal role in cultivating a culture of well-being within organizations.
Clear and proactive communication is not just a tool for information sharing, but a cornerstone for demonstrating care and empathy towards employees. Employers can engage employees effectively by prioritizing communication strategies tailored to meet their audiences’ needs.
A few of our tried-and-true methods:
Meet Employees Where They Are
- Use a multi-channel approach: Encourage employers to tailor communication to resonate with different generations, recognizing preferences for diverse communication channels such as in-person meetings, digital platforms, and social media.
- Consider language accessibility: Advocate for delivering benefits content in multiple languages to ensure all employees can easily access and comprehend the information provided.
- Provide ongoing benefits education: Offer guidance on improving benefit utilization through targeted education programs, outreach initiatives, and user-friendly digital tools.
Personalization = Utilization
The more meaningful and relevant a message, the more likely it is to be embraced, remembered and acted upon.
When you assess employee data, you can use it to tailor messages—and connect with employees in a way that is meaningful to them (we call this behavioral science). And digital engagement platforms make personalized communications even easier to implement. These platforms allow you to connect with other HR systems and create “segments” using employee
attributes, engagement data, followed groups, locations, departments, interests and more.
Understand the Employee Journey
It doesn’t matter who you are, life will throw you curveballs. Employees bounce between the workplace and their personal lives, necessitating a holistic approach to well-being that considers every moment impacting their lives. It’s time to start organizing the benefit offerings around these ‘Moments that Matter’. By doing so, we can help employees see what is available to them in their time of need. This isn’t an easy path, but here are three quick strategies to start on the journey:
- Identify your list of ‘Moments that Matter’
- Build content based on those moments
- Make employees aware of these resources and if possible, leverage personal stories and inspirational content
Organizations that recognize and act upon these ‘moments that matter’ will not only see an uptick in employee satisfaction but also create a more engaged and loyal workforce.
The Time is Now!
By mastering the art of strategic communication, employers can bridge the care gap, boost employee engagement, and drive positive outcomes for their employees. We believe that effective communication isn’t just about relaying information; it’s about fostering a sense of belonging, trust, and well-being within the organizational fabric.
If we can assist with your communication efforts, reach out at hello@westcomm.com or follow us on LinkedIn for more insights.
