01 Jun How Behavioral Science Theory Can Improve Your Employee Benefit Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="641117"]Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then...