Elevating STEM Engagement

Taking a proactive approach to marketing and communication can lead to steady growth and success.

Marketing Support – Michigan Science Center

Proactive, strategic campaigns inspire, educate, and drive attendance and revenue to build success.

327,000

Website Users in 2023

162

Countries Visited the Site

250,000

Annual Visitors

Proactive marketing efforts are instrumental in advancing STEM engagement, inspiring future scientists, and driving attendance and revenue.

Since 2019, we have collaborated with the Michigan Science Center, witnessing continuous growth in website sessions, conversion rates, e-communication metrics, social media audience, and media coverage. This effort has also translated into increased sales and museum attendance, reflecting an upward trend in all areas.

Social Media Strategy
Branding/Creative
Digital Campaigns

Through a strategic partnership with Westcomm, the Michigan Science Center has experienced significant growth in key performance indicators.

Continuous Growth: Year-over-year increases in website sessions, conversion rates, e-communication metrics, and social media audience growth.

Sales and Attendance: Increased sales and museum attendance, demonstrating the impact of strategic marketing efforts.

Proactive Approach: Transitioning to a proactive approach ensures sustained growth and strategic direction

Michigan Science Center Level Up Posters

Michigan Science Center partners with Westcomm to launch multi-channel campaigns that continue to engage and educate future scientists, boost attendance, and increase revenue.

Strategy Development: Provides strategic direction and implementation for marketing efforts and campaigns to enhance the Michigan Science Center’s global brand presence.

Website Development: Ensures functionality and relevance of the website.

Project Management: Manages identified campaigns and daily coordination with the marketing team and Chief Business Officer.

Partnering with a dedicated team of experts fosters creative, responsive, and flexible solutions.