Recruitment Campaign – USIC
Harness the power of video storytelling in the digital world for new ways to attract qualified candidates.
Harness the power of video storytelling in the digital world for new ways to attract qualified candidates.
10,000+
Technicians in the field
1,000s
Qualified candidates reached
9
Advertising channels
Headquartered in Indianapolis, USIC is the largest utility locating firm in the United States. The company employs more than 10,000 technicians who perform around 80 million locates annually (and growing!). The USIC recruiting team is consistently looking for new ways to attract qualified candidates.
We developed a multi-channel digital marketing campaign including landing pages, emails, digital ads and videos to highlight the many benefits of working at USIC. The “You Work Hard. And Hard Work Has Its Benefits” campaign helped drive brand awareness, build excitement, peak interest and engage with potential candidates.
This campaign regularly delivers thousands of candidates to the recruiting team at USIC through LinkedIn, Facebook, YouTube, TikTok, Google Search/Display and Microsoft Search/Display channels.