#DidYouKnow Digital Campaign – Autism Alliance of Michigan
Targeted, digital marketing is an effective tool for disseminating critical information and general education.
Targeted, digital marketing is an effective tool for disseminating critical information and general education.
Educating about the importance of COVID-19 vaccines and boosters
Valuable resources for accurate information, debunking myths, and answering questions
Strong support from the community and healthcare providers
By leveraging the COVID-19 relief fund, AAoM demonstrated the power of collaboration between nonprofits and government agencies in times of crisis.
AAoM is a 501(c)(3) nonprofit organization dedicated to improving the lives of individuals with autism across their lifespan. Their vision is to help people with autism reach their greatest potential.
• Ensure that individuals on the autism spectrum and their families understood the significance of vaccinating.
• Disseminate accurate and accessible information about COVID-19 vaccines.
• Engage the community and dispel myths surrounding the vaccines.
The campaign’s elements included:
Branding: A unique and visually appealing branding strategy was created to make the campaign easily recognizable and relatable.
Website Development: A user-friendly landing page served as a central hub for information related to COVID-19 vaccines and booster shots.
Digital Campaigns: Strategically planned, executed and optimized digital campaigns to reach a broad audience.
Site Management: Regular campaign website updates and maintenance
Providing clear, accessible information is vital when addressing healthcare concerns within specific populations.
