Empowering Employee Education Through Video

Overcome barriers of access and understanding for workforces without email.

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Open Enrollment & New Employee Orientation – Valmont

Video content, accessible on various devices, offers a flexible and effective solution for employees and their families, enabling them to make informed decisions about their benefits at their convenience.

To better reach and connect with its large non-wired audience, we created comprehensive benefit education videos that employees could watch at home or on their mobile device.

With more than 11,000 employees and 84 manufacturing facilities globally, Valmont is a leading provider of engineered products and services for infrastructure development and agriculture facilities. The majority of these employees work in the field, limiting their access to and interaction with traditional computer-based communications.

  • Open Enrollment Communication
  • New Employee Orientation
  • Video

It’s vital that communications meet people where they are at. This campaign included:

Benefits 101: The first video was used during open enrollment to outline upcoming changes and provide brief descriptions of key benefits. With the foundation laid, the team quickly adapted it for year-round use, making a similar version for new employee orientation.

Deep Dive: The second video—also used for both orientation and open enrollment—explained the medical plan choices, including similarities and differences. Using laymen-friendly language (no insurance jargon!) and engaging graphics, the video explained concepts like narrow network, PPOs, Consumer Driven Health Plans, and health savings accounts. It highlighted how costs—premium, copays, coinsurance and out-of-pocket expenses—vary depending on the type of plan you choose. Finally, the video provided scenarios so employees could understand who may benefits most from each type of plan.

Language Accessibility: Recognizing the diversity within Valmont’s workforce, including a substantial Spanish-speaking segment, both videos were translated into Spanish, thereby widening the reach and impact of these communications.

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