Health is More Than You Realize

Communicating the various factors that impact health and how to address them effectively.

Employee Engagement Campaign – State of Indiana Office of Healthy Opportunities

Creating a culture of compassion, empathy and awareness around the various factors that impact health through employee engagement.

FSSA was charged with increasing all its employees’ awareness and understanding of the critical role of social determinants of health on overall health outcomes.

Indiana’s Family and Social Services Administration (FSSA) sought an engagement campaign to align not only its goals with the overall health outcomes of the Hoosiers but also empower employees with the knowledge to help meet (and exceed) those goals.

  • Engagement Campaign
  • Branding/Creative

Campaign Goals

The campaign focused on two primary goals: to educate and build awareness of the social determinants of health and to engage staff across all state agencies to consider how their work impacts the health of Hoosiers.

Westcomm designed a multi-faceted, multi-channel employee engagement campaign.

Our core strategy was to provide educational tools that help employees better understand social determinants of health as more than just buzzwords and elicit compassionate, responsive actions from its employees when serving Hoosiers and improving their overall health outcomes.

Microsite: A compilation of stories, information, videos, personal reflections and resources

Email Campaign: Content and video elements around the topic of the month

Video: Short clips with subject matter experts, packaged by topic

Discussion Guides: Assist in delivering information and providing feedback to the team about uptake and areas of improvement

Environmental Graphics: Poster sets were sent to FSSA offices across the state.

This campaign aligns with the health outcomes of Hoosiers, and empowers employees with the knowledge to help.