B2B Marketing Support – Superior
Crafting a compelling brand narrative, designing visually striking marketing materials and implementing strategic direct mail campaigns that drive success.
Crafting a compelling brand narrative, designing visually striking marketing materials and implementing strategic direct mail campaigns that drive success.
Created Through Ongoing Initiatives
Brand Recognition
Superior is a leading chemical products and services provider with over 90 years of service. With a focus in chemicals, composites and recycling, they offer value-added solutions for a wide variety of industries. A multifaceted approach not only solidified Superior’s industry standing but also opened new avenues for sales opportunities and client relationships.
Our partnership with Superior showcases our commitment to understanding and amplifying our clients’ unique strengths and services. Through a comprehensive approach, our goals aimed at elevating Superior’s presence in the chemical distribution and services industry. Our goals include:
Enhancing Brand Visibility: Increase Superior’s brand awareness and unique value proposition through strategic marketing efforts.
Generating Quality Leads: Secure an increase in qualified sales leads through focused content marketing and direct mail campaigns, aiming to expand Superior’s customer base.
Optimizing Online Presence: Enhance Superior’s online visibility for key industry-related terms, driving organic traffic and improving SEO performance.
Our campaign implementation includes:
Branding and Design: Comprehensive redesign of Superior’s branding, including logo update, brand color scheme, and visual identity.
Direct Mail Campaigns: Customized direct mail campaigns, targeting key segments within Superior’s customer base.
Office and Vehicle Branding: Implemented a consistent branding strategy across Superior’s office spaces and service vehicles. This included signage, office decor, and vehicle wraps, all designed to increase visibility in the real world.
Digital Marketing and SEO: A focused digital marketing strategy, including search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
Email Marketing: Regular, targeted email campaigns for both existing customers and prospects. These emails were designed to inform recipients about new products, services, and promotions, fostering engagement and loyalty.
This strategy spotlights Superior’s offerings but also builds a foundation for sustained growth and market competitiveness.