Transforming DE&I from Policy to Culture: The Power of Storytelling in Creating an Inclusive Workplace
Diversity, equity, and inclusion are crucial components of any successful organization. While many tend to think of DE&I as a human resources policy, the truth is that to be successful, DE&I must become part of an organization’s…
5 Benefit Communication Trends to Watch in 2023
It’s easy to make a business case for strategic benefit communications — just consider these statistics: Employees were 25% more likely in 2022 than they were in 2012 to say that benefits are an important reason they came to their…
What Employees Need to Know About New Lifetime Income Illustration
When your employees review their 401(k) statements, they’ll see a new feature: a lifetime income illustration. Companies are required to share this illustration at least once per year as part of the SECURE Act, but more importantly, it’s…
5 Support Tools to Help Your Employees Make Better Benefit Decisions
Which medical plan should I choose? Do I need voluntary benefits? What about life and disability insurance? If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new…
2022 Benefit Communications Report: New Insights into What Works
We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of…
How Behavioral Science Theory Can Improve Your Employee Benefit Communications
Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then…
Three Tips to Protect Your Intellectual Property in the Age of Social Media (And How to Get Your Employees On Board, Too.)
Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact other…
Recruit and Retain Employees with Effective Benefit Communications
It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the…
Open Enrollment is Over. Now What?
It’s tempting to avoid thinking about benefits communications for a while. We get it. Open enrollment takes it out of you; you need to catch your breath. However, don’t let too much time pass because the truth is the ideal time to assess…
Westcomm Launches 2021 Benefits Communications Survey
We are excited to announce that our 2021 Benefits Communications Survey is ready for you to provide input and insight! About the Survey We are working with a third-party independent research firm* to deploy this study to learn:…
3 Ways Internal Communications Can Impact a Hybrid Workforce
A virtual workforce is likely here to stay—maybe not en masse but in some hybrid form. A survey of Fortune 500 CEOs revealed that 26% of them believe at least some of their newly virtual employees will remain that way forever.…
Your Internal Communications Should Meet Diverse Employee Demographics
The demographics of today’s workforce has changed considerably in recent years—if not drastically in 2020 alone. In addition to more employees working from home (and many also managing e-learning for their kids), we’re seeing older…
Support Tools Help Your Employees Make Medical Plan Decisions
Updated February 2022 “How do I know which medical plan to choose?” We’ve never done a survey on it, but we’d guess this is the number one question asked during open enrollment and new employee orientation. While employees like having a choice of…
How to Support Non-Profits: A Guide To Storytelling
There is a unique season that sits between the giving thanks in November and the gift unwrapping in December when nonprofit organizations start sharing their best stories. From the stories of individual triumph, overcoming great odds and lifting…
Lessons From A Traveling Video Kit
Necessity is the mother of invention. Imagine needing to complete a video project during a pandemic when the footage you need involves multiple interviewees across multiple states — without ever leaving your (socially distant) home base.…
The Power of Video for Storytelling
Any year is a good year for stories that inspire—but this year, the need for uplifting stories seems even greater. Stories like Zoey Lewis, a senior at Indianapolis Metropolitan High School who worked hard throughout high school in a…
Four Ways to Keep Your Video Rolling Right Now
Are you approaching communication strategies differently based on the pandemic? While some have suspended marketing campaigns altogether, others have enhanced their messaging due to the pandemic’s impact on customers and associates. Being able…
Take your (remote) video production to the next level
As remote work opportunities continue to change and evolve, it becomes more and more vital to create noteworthy and effective advertising and marketing to deliver your message. Whether you are working with us or simply trying to improve…
The True Value of Year-Round Benefits Communication
Updated January 10, 2022 Consistency in employee benefit communications is key. The surest way to keep employees informed and engaged with their benefits is through consistent year-round communication. Although HR professionals place a…