25 Aug

Posted at 14:12h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="904321"]HR and benefit communicators routinely face the challenge of getting and keeping their employees’ attention. You know what employees need to know;, and you want to make sure they read, watch and listen to the materials you...

10 Aug

Posted at 10:47h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="120642"]Although employees enroll in benefits within a span of days, planning for your annual open enrollment period begins weeks (months, really!) in advance. 12 weeks prior to Open Enrollment Develop a communications plan with key messages and communications...

30 Jul

Posted at 08:49h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="277671"]Getting—and keeping—people’s attention is becoming more and more challenging as we’re swarmed every day with instant communications and immediate, on-demand news. For those in HR and internal communications, this can be even more of a hurdle to...

12 Jul

Posted at 07:05h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="208228"]Which medical plan should I choose? Do I need voluntary benefits? What about life and disability insurance? If you are a benefits professional, it’s likely you’ve been asked these questions multiple times. When employees are going through new employee orientation...

23 Jun

Posted at 13:53h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="962975"]Most organizations spend a lot of time and money marketing themselves externally. We believe that the same effort should be applied internally as well! Just consider The Great Resignation, labor shortages, and the new era of remote...

15 Jun

Posted at 14:25h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="131348"]One third of U.S. adults report not fully understanding their health benefits—a fact that’s costing employees and employers alike. Additionally, 66% of employees wish they were more informed about their benefits throughout the year so they could...

08 Jun

Posted at 08:34h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column css_animation="bottom-t-top" column_width_percent="100" gutter_size="3" overlay_alpha="50" shift_x="0" shift_y="0" shift_y_down="0" z_index="0" medium_width="0" mobile_width="0" uncode_shortcode_id="188562"][vc_column_text text_lead="yes" uncode_shortcode_id="177441"]The 2022 Benefit Communications Report: New Insights into What Works! report highlights the key findings from a comprehensive study of the attitudes and values of...

06 Jun

Posted at 14:44h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="831276"]We’re excited to bring you the 2022 Benefit Communications Report: New Insights into What Works! This report highlights the key findings from Westcomm’s Benefit Communications Survey, a comprehensive study of the attitudes and values of HR and...

01 Jun

Posted at 13:11h in Benefits Communications, Employee Communications, Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="641117"]Benefit communicators can take a page from the marketers’ handbook. For decades, marketers have been studying consumer attitudes and behaviors that influence buying decisions. After all, marketing is about defining a problem or unmet need and then...

19 May

Posted at 13:43h in Marketing, Web/Digital

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="235068"]Having authentic, engaging content attracts the right audience for any business. Consistency builds trust between what is produced and what the reader expects. If a company becomes known for very useful content, that will be the ongoing...

03 May

Posted at 07:29h in Employee Communications, Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="651721"]Individuals love to express their ideas on social media. And let’s face it—your employees are probably on social media before, during, and after work hours. So, what happens if employees express ideas on social media that could impact...

26 Apr

Posted at 06:57h in Benefits Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="154577"]What’s the best way to communicate with employees about benefits? We commonly get that question, and the answer is—there’s not just one way. Benefit communications don’t have a one-size-fits-all solution. And there are a lot of reasons for...

19 Apr

Posted at 06:15h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="105473"]The No Surprises Act, which took effect on Jan. 1, 2022, means healthcare providers and insurance companies can no longer charge you for out-of-network care for most emergency services and non-emergency services (e.g., radiology, anesthesiology, pathology, etc.)...

03 Mar

Posted at 09:11h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="978994"]Companies spend big bucks on employee benefits—millions of dollars in many cases. Naturally, they want employees to understand the value of those benefits as part of their overall compensation. Yet many companies only communicate about benefits during...

03 Mar

Posted at 08:45h in Marketing, Web/Digital

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="309140"]Creating content can be a big task! This is particularly true when you are an in-house team for a single brand. After years of the same message told a million different ways (or what feels like a million...

23 Feb

Posted at 21:23h in Marketing, Web/Digital

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="255109"]Consumers value how businesses are using their personal information. And businesses are coming to terms with how best to handle data privacy when using customers’ personal data has been a gold mine in creating highly customized, targeted...

23 Feb

Posted at 21:16h in Marketing, Web/Digital

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="238266"]“Don’t eat all the cookies.” “What cookies?” “The cookies that I placed there for a reason.” “Oh, those cookies. I ate them …” The cookies we are talking about are the ones visitors accept with a click of the button when...

09 Feb

Posted at 07:19h in Benefits Communications, Employee Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="256910"]It’s no surprise to any HR professional what a critical role benefits play in recruitment and retention. Yet many companies fail to leverage their benefits package in their communications. Too many recruitment materials don’t effectively explain the...

27 Jan

Posted at 06:54h in Benefits Communications

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="132127"]Benefit communications have always been an important—if not overlooked—part of employee communications. But in this new world of an ongoing pandemic, remote workforces and the Great Resignation, employers and employees alike realize that understanding benefits (and the...

11 Jan

Posted at 13:11h in Marketing, Web/Digital

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text uncode_shortcode_id="139076"]Digital marketing trends are officially old enough to be much like fashion—they seem to cycle back around but usually with a new twist. You’ll see a cast of familiar concepts floating around in 2022: Storytelling, content is king,...